Category: Marketing
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Another Victoria’s Secret fashion show
Years ago, in the midst of crisis, Victoria’s Secret cancelled its annual fashion show. Among other things, people said that the fashion show was catering to the male gaze and put forth unattainable image of female bodies. But now it’s back. I sat there watching livestream, and saw that the lineup in 2025 included an…
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Angel Reese has a brand new deal
She was all over your TV during the historic women’s NCAA tournament. She’s a standout athlete in the WNBA. Her outfits are all over your feed. And now Angel Reese is expanding to your breakfast table and your closet. She’s got a deal with Reese’s for Reese’s Puffs cereal. That seems obvious. And now Juicy…
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More protein, featuring your Starbucks run
Starbucks recently debuted a series of high protein drink options. At the base of the drinks is essentially a “protein milk” or “protein cold foam.” You could add this option in to pretty much any drink. Personally, I would only do it iced. If you’ve ever been super into your fitness and added protein powder…
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My yearly holiday rant gets earlier and earlier
Before the autumnal equinox, it had already arrived. Notifications of holiday sets from beauty brands. Even though you’re still coping with late summer heat, it’s time to start thinking about winter holidays. Apparently. It seems that is in fact happening earlier and earlier every year. Brands are pushing up holiday sales to get you to…
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Is this even about marketing?
There was a raid on a Hyundai plant in small town in the state of Georgia. It was another in a long list of headlines about how the Trump administration was acting on immigration in the U.S. For some time, news covered stories of raids happening across the United States. Fears mounted about who might…
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Bad packaging = bad product
A couple years ago, I was browsing Sephora, desperate for an option to soothe my perpetually dry lips. The Beauty Advisor suggested a product from Cay Skin. The lip balm was the same that she was wearing on her still glossy, fully moisturized lips. Sold. Bought. And I loved it, until I lost it. I…
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A little change in perspective
At the meeting, there was a woman speaking to a group of other attendees, making easy eye contact with them. I get it that’s not special at all. What’s special is that she was in a wheelchair. As she spoke to the group, she lifted her seat to be at eye level with them. Getting…
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What you really want
For years, we have been collectively chasing trends. Strawberry girl, quiet luxury, old money, dolphin skin, corporate baddie, just to name a few. At the business level, executives were perched watching, hoping to catch them all. The trends were popular, they moved product, but were they what the people really wanted? Instead of constantly chasing…
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It’s not about you
Full price strategy. Price increases. In this economy? Yes, and with their whole chests. Brands are unashamedly moving forward with full and higher price strategies despite this uncertain economic climate. Many consumers have become more price sensitive, decreasing how much they spend as they brace for the impact of tariffs. In the face rising food…
A Wren Says 