Category: Marketing
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My yearly holiday rant gets earlier and earlier
Before the autumnal equinox, it had already arrived. Notifications of holiday sets from beauty brands. Even though you’re still coping with late summer heat, it’s time to start thinking about winter holidays. Apparently. It seems that is in fact happening earlier and earlier every year. Brands are pushing up holiday sales to get you to…
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Is this even about marketing?
There was a raid on a Hyundai plant in small town in the state of Georgia. It was another in a long list of headlines about how the Trump administration was acting on immigration in the U.S. For some time, news covered stories of raids happening across the United States. Fears mounted about who might…
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Bad packaging = bad product
A couple years ago, I was browsing Sephora, desperate for an option to soothe my perpetually dry lips. The Beauty Advisor suggested a product from Cay Skin. The lip balm was the same that she was wearing on her still glossy, fully moisturized lips. Sold. Bought. And I loved it, until I lost it. I…
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A little change in perspective
At the meeting, there was a woman speaking to a group of other attendees, making easy eye contact with them. I get it that’s not special at all. What’s special is that she was in a wheelchair. As she spoke to the group, she lifted her seat to be at eye level with them. Getting…
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What you really want
For years, we have been collectively chasing trends. Strawberry girl, quiet luxury, old money, dolphin skin, corporate baddie, just to name a few. At the business level, executives were perched watching, hoping to catch them all. The trends were popular, they moved product, but were they what the people really wanted? Instead of constantly chasing…
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It’s not about you
Full price strategy. Price increases. In this economy? Yes, and with their whole chests. Brands are unashamedly moving forward with full and higher price strategies despite this uncertain economic climate. Many consumers have become more price sensitive, decreasing how much they spend as they brace for the impact of tariffs. In the face rising food…
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Another celebrity weight loss ad
Of all the celebrities promoting weight loss products, I never thought I’d add a professional athlete to that list. However, scrolling through YouTube, I learned that Serena Williams has recently come out to promote Ro, a GLP-1 used for weight loss. Because of her story, it changes the game. With her years of hard workouts…
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More people in the room
Today I was catching up on old episodes of the Glossy podcast. During the episode, the two hosts were talking about the recent American Eagle “Good Jeans” controversy. As journalists initially covering the campaign, they were excited by the new angle that American Eagle was taking. The brand switched up its old patterns of using…
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Finally touching on that American Eagle ad
Sometimes you find someone who says it much better than you ever could. I have been wading through what I could possibly write about the American Eagle ad fallout, the “great jeans” controversy. I have not had the time or mental space to dive into it. Luckily, I came across a video from Caleb Snell…
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Louis Vuitton’s beauty launch is so close, but who is it for?
The time has come: Louis Vuitton Beauté is here. I wrote about this upcoming launch, but it is now upon us, with inventory available to shop in select stores at the end of August 2025. I could very easily get into the ins and outs of the 55 different lipsticks being launched and the palettes,…
A Wren Says 