Tag: sport
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Is this a PR crisis for FIFA?
If I were Gianni Infantino, I’d think I had a crisis on my hands. I would be highly cognizant that there are cries around the world calling be corrupt. As the leader of FIFA, I would see that as a problem that takes away trust in our ability to steward the world’s game. But I…
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What Zlatan knows
Just like so many around the world, I am thoroughly engaged with this year’s World Cup. Watching all of the games has led me to watch more of the analysts’ coverage of the games as well. That has exposed me to Zlatan Ibrahimovic. I knew of him as a player, but now we are all…
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How do you brand a country?
Watching World Cup coverage introduced me to two new to me countries: Czechia and Türkiye. To be truthful, they were not new. It was just a rebrand. The country I previously referred to as the Czech Republic is using a shorter, but still official name. The unflattering Turkey was dropped to better align with the…
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Boo, hydration, says the FIFA fan
Today, June 23, 2026, is National Hydration Day. And in a strange irony, there are millions of people clamoring for less hydration. More specifically, you can hear the boos in the stadium every time a FIFA World Cup match is stopped for a mandatory hydration break. It’s not that fans are anti-water. They are against…
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I think I miss commercials
You know what? I think I miss commercials. I know. For years Americans worked to avoid commercials. First it was with DVRs to fast forward through recorded commercial breaks. Then it was streaming platforms that skipped adding them all together. But now, we come to moments like this, the World Cup. With major sporting events…
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A sigh for these World Cup tickets
I am just venting here. But please, can someone do something about World Cup ticket prices? As someone based in the United States, I was excited about the event coming to North America. I looked forward to the possibility of getting a ticket. I event mentally budgeted for expensive prices. But nothing could have prepared…
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Gatorade changed this one thing about their coolers
I worked a sporting event and noticed a special tag on the new Gatorade cooler. The Dunk Hydration Cooler, with “Gatorade Dunk Handles, made to balance the cooler while celebrating victories.” Of course, when Gatorade first started making coolers, it was to (ahem) hold Gatorade. The key feature of the design was the spigot that…
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Angel Reese has a brand new deal
She was all over your TV during the historic women’s NCAA tournament. She’s a standout athlete in the WNBA. Her outfits are all over your feed. And now Angel Reese is expanding to your breakfast table and your closet. She’s got a deal with Reese’s for Reese’s Puffs cereal. That seems obvious. And now Juicy…
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For the men
Today on June 11 we are one year out. Just one year until the world comes to the United States for the FIFA Men’s World Cup. I’m looking forward to being glued to my TV for a whole month following all the games and when everyone, even the ones you least expect have something to…
A Wren Says 