Tag: consumer behavior
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For those who don’t buy luxury (Luxury consumer types: Part 4)
Maybe to you, the idea of spending money on a handbag is laughable, downright egregious. You have no desire for luxury purses, but you couldn’t afford it right now anyway. You just get what you like, so long as it’s within your means In this series on luxury consumers, I’ve gone through this list of…
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Your bag is fake and maybe you are, too (Luxury consumer types: Part 3)
You play pretend. In years past, you would have strolled through Canal Street looking for a deal. Now you sit in the comfort of your own home ordering counterfeit bags online. Why would you pay full price for this? Really you just want to look like you can afford that bag. You don’t have actually…
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And now let’s talk about loud luxury (Luxury consumer types: Part 2)
You’ve come into some money. You’ve finally got that career of your dreams. Now you can finally buy that luxury bag that has been on your wish list. Something that screams, “Mama, I’ve made it.” Is it the monogram Louis Vuitton? The Chanel flap? The Goyard tote, perhaps? Based on some research from Han, Nunes,…
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Let’s talk about quiet luxury again (Luxury consumer types: Part 1)
Do you all remember the whole seemingly unending quiet luxury trend? The one had people heading to Zara and Amazon to buy basics that made them look expensive? Social media might have taken that idea to an aesthetic, but back in 2011 a team of researchers had already considered what that label might really mean.…
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Try this on the Sephora website
I was having a rough day, but I still needed to get a post written. “Maybe there’s something new at Sephora that will give me inspiration.” I went over to the site, but I switched my approach. What if I just typed what I wanted to feel into the search bar. “Happy” went in, and…
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What you can learn from my blender mishap
I had been using my roommate’s blender, as we all shared major appliances. It was all well and good to get the job done. I mean I was a student. I couldn’t be too picky if someone was offering me that for free. And then there was this one day. I decided to make a…
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This was supposed to be a makeup charm
It’s a golden beetle. Or really, it’s a decorative ring that adheres to a Carolina Herrera beauty product. There on your pressed powder, it sits making the product look even more beautiful on your counter. It’s just one of the ways that the brand treats their product design like jewelry. And there on the site,…
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What do walking shoes have to do with marketing?
A few years ago, I developed a walking habit. I went for a 5 mile walk, rain or shine. And on those walks, I wore my running shoes. Because why not? But mostly because I didn’t really think there were other options. Today, I came across an article on WWD, “Why Is Everyone Still Walking…
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What Victoria’s Secret knew
I was doing a deep dive to learn more about the initial launch of Victoria’s Secret Rapture, and then I landed in a pile of marketing info. While there I came across a 2003 article in Brandweek about Victoria’s Secret Beauty. Writer Christine Bittar interviewed executives in Victoria’s Secret Beauty and made this observation about…
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Did you notice this one thing about the new Starbucks loyalty program?
I scanned my Starbucks app at the counter. “Oh, you’re a reserve member!,” the barista exclaimed. I sheepishly accepted the statement, while I did the calculations in my head. “Just how much do I spend here every year?” We’ll save that budget crisis and point out a specific feature of the new Starbucks loyalty tier…
