Category: Marketing
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I think I miss commercials
You know what? I think I miss commercials. I know. For years Americans worked to avoid commercials. First it was with DVRs to fast forward through recorded commercial breaks. Then it was streaming platforms that skipped adding them all together. But now, we come to moments like this, the World Cup. With major sporting events…
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Belgian brand brings new meaning to Bring Your Child to Work Day
Imagine this, you’re a new mom, trying to juggle return to work and a desire to be their for your baby. You’re eager to work, but you realize that you’re missing out on formative moments in your child’s life. Well what if you could just bring your child with you? Odette Lunettes, a Belgian eyewear…
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What an expensive car and delivery driver have to do with marketing
My order just got dropped off in a Maserati. If you are unfamiliar with car brands, you’ll just need to know that it is a very expensive car. Which in my mind clashes with the line of work. You’re driving around all day in the city in a car that many people think of as…
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Promotion or litter?
Picture this. An REI tote, resting gently in the portable toilets at an outdoor festival. What was once a promotional product is essentially now branded litter. Eek, not exactly the image you want to go with your outdoor focused brand. When you think about getting your name out there, promotional giveaways sits at the top…
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Marc Jacobs Beauty is back and much more fun
After leaving stores, going on discount, and despairing devoted fans, Marc Jacobs Beauty is finally back. The biggest thing here that I’ve seen people talk about is the packaging. It is meant to be fun and seen and a moment in and of itself. It is a departure of the sleek and cool packaging of…
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Do you have a strategy?
You’re there again. Yet another strategic planning meeting. More goals. More big audacious goals to be exact. More metrics to hit. More numbers. More feeling like you did something with your time. But did you? The more I dive into the world of strategy, the more I come to believe that many of us are…
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A little lesson from Victoria’s Secret’s past
I was doing a deep dive to learn more about the initial launch of Victoria’s Secret Rapture, and then I landed in a pile of marketing info. While there I came across a 2003 article in Brandweek about Victoria’s Secret Beauty. Writer Christine Bittar interviewed executives in Victoria’s Secret Beauty and made this observation about…
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The gesture
I came home to a box, an unexpected package. Fragile, it read. “Dearest member…” It was a box of chocolates from a beauty brand I shop with, a gesture of appreciation for the season. I could have easily ordered my own box of chocolates. I certainly could have diverted what I spent on their products to…
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Did we need Devil Wears Prada tweezers?
Is that what we needed? A set of tweezers with a red pump printed on it? A t-shirt that reads “Gird your loins”? Perhaps we did need the purse shaped popcorn bucket. But overall, I am a bit confused by what appears to be a licensing cash grab in connection to the release of The…
A Wren Says 