Category: Marketing
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A new trend to consider
Since the written word, humanity has sought to spread our ideas as far as possible. We ran messages to other villages, attached notes to birds, and finally figured out how to transmit ideas via wires and almost seemingly through the air. We will always yearn to communicate with one another, and with that we will…
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That little dog
When Paris Hilton hit the scene, it was with her iconic spoiled chihuahua. Oh to be that pampered dog, living a life of luxury of being fully provided for without having to lift a finger, or rather a paw at all. It is as enviable a life, if not moreso, as its ultra-rich owners’. Truthfully,…
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It’s all starting to look the same
The ad started to play. A woman in a luxe home with soft lighting, slowly stretching. I had no idea which brand it was until the name came across the screen at the end. And then another ad played, with calm music, a luxe setting. “Ah, this must be …” And no it wasn’t. The…
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How do you brand a country?
Watching World Cup coverage introduced me to two new to me countries: Czechia and Türkiye. To be truthful, they were not new. It was just a rebrand. The country I previously referred to as the Czech Republic is using a shorter, but still official name. The unflattering Turkey was dropped to better align with the…
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I think I miss commercials
You know what? I think I miss commercials. I know. For years Americans worked to avoid commercials. First it was with DVRs to fast forward through recorded commercial breaks. Then it was streaming platforms that skipped adding them all together. But now, we come to moments like this, the World Cup. With major sporting events…
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Belgian brand brings new meaning to Bring Your Child to Work Day
Imagine this, you’re a new mom, trying to juggle return to work and a desire to be their for your baby. You’re eager to work, but you realize that you’re missing out on formative moments in your child’s life. Well what if you could just bring your child with you? Odette Lunettes, a Belgian eyewear…
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What an expensive car and delivery driver have to do with marketing
My order just got dropped off in a Maserati. If you are unfamiliar with car brands, you’ll just need to know that it is a very expensive car. Which in my mind clashes with the line of work. You’re driving around all day in the city in a car that many people think of as…
A Wren Says 