Category: Marketing
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Odd jobs
Right now, there is a person out there, getting ready to go to work, by lotioning her hands and getting a manicure. She is a hand model. I’m sure there is more to it, but she just sits there as someone takes pictures of her hands. Someone else is getting his energy right so he…
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Fee credit or not, it’s just marketing
Today is September 29. It is nearly the end of the quarter, meaning the AmEx Platinum cardholders will be scrambling to make sure they use their $75 lululemon credit before midnight tomorrow. Several months ago, American Express added the credit as a benefit, demonstrating the value of the $595 fee beyond travel. And I say…
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Try this on the Sephora website
I was having a rough day, but I still needed to get a post written. “Maybe there’s something new at Sephora that will give me inspiration.” I went over to the site, but I switched my approach. What if I just typed what I wanted to feel into the search bar. “Happy” went in, and…
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What you can learn from my blender mishap
I had been using my roommate’s blender, as we all shared major appliances. It was all well and good to get the job done. I mean I was a student. I couldn’t be too picky if someone was offering me that for free. And then there was this one day. I decided to make a…
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You have to listen
I’m in the middle of an episode of Process The Podcast, “How Merit Built a Cult Following Before it Had a Name with Aila Morin.” Morin said something that I would have snapped to, if I weren’t driving. Marketing is listening. I say it again and again. Marketing is not just figuring out how many…
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This was supposed to be a makeup charm
It’s a golden beetle. Or really, it’s a decorative ring that adheres to a Carolina Herrera beauty product. There on your pressed powder, it sits making the product look even more beautiful on your counter. It’s just one of the ways that the brand treats their product design like jewelry. And there on the site,…
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Just a bag you say?
“It’s just a bag. I really don’t see what makes this one so special when I can get one for cheaper.” Oh, my sweet summer child, it’s never just a bag. It’s all about value. And to be clear, I’m not even talking about money today, though there is a time and place to discuss…
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Get specific
“We’re not targeting Gen Z. We’re focused on 18-24 year olds” I was listening the president of Victoria’s Secret Pink talk about their strategy for growth. Gen Z as a swath is too broad. That includes 30 year olds. They narrowed their focus even tighter. And by focusing they can get specific in their branding…
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Gap has an extra special treat NYFW for its loyalty members
So many brands have loyalty program. The purchases you make become points that you can redeem towards dollars off your order, products, or perhaps trinkets. But what if you could turn the points you earned buying clothes into an experience? It seems this New York Fashion Week, Gap Brand is making your points go further…
