Category: Marketing
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Skims has entered the advent calendar controversy
First Chanel, now Skims. The Kardashian brand recently went viral for all the wrong reasons: An advent calendar that only had little accessories. Granted, it was billed as advent calendar with just accessories, but people are disappointed nonetheless. They just hoped that spending $148 would get them more. Something special. Rather than jump on the…
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Just a little treat, they say
There was a pivotal point in my life when I said, “It’s time to live.” After all of my penny pinching, I needed to let myself experience what all of those savings could provide me. So, I went to all the conferences I dreamed of, traveled to luxury accommodations, experienced extravagant tasting menus, and, of…
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Election results are in. But what might that mean for brands?
We are on the other side of a historic election in the United States. There were sweeping flips in which party controls Congress and governor’s seats. I promise you that this will not be a post about politics. Even though it’s about politics. It’s more about what this moment tells us. It means that people…
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As annoying as these election texts are…
Today is election day in the United States. It’s not a presidential election year, but these midterms races are hotly contested races. Across the country, the voters are heading out to determine who will take control of Congress. And I hope that as soon as the polls close that my phone will finally quiet down.…
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What might seem like a good thing, but may not be
As a child, I dreamed of a world where I could have endless access to treats. Oh, what an amazing thing it would have been to have ice cream raining from the sky, a la in Cloudy with a Chance of Meatballs. Given the rising cost of food, I’d welcome the release on my grocery…
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Another Victoria’s Secret fashion is in the books
Yet again, I tuned into the livestream of the Victoria’s Secret fashion show. Models, athletes, and influencers walked down the runway, showing off a mixture of fantasy looks along with retail ready ensembles. The big flowing hair was back. The wings were in so many shapes. And the smiles were ever-present. As I watched the…
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For those who don’t buy luxury (Luxury consumer types: Part 4)
Maybe to you, the idea of spending money on a handbag is laughable, downright egregious. You have no desire for luxury purses, but you couldn’t afford it right now anyway. You just get what you like, so long as it’s within your means In this series on luxury consumers, I’ve gone through this list of…
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Your bag is fake and maybe you are, too (Luxury consumer types: Part 3)
You play pretend. In years past, you would have strolled through Canal Street looking for a deal. Now you sit in the comfort of your own home ordering counterfeit bags online. Why would you pay full price for this? Really you just want to look like you can afford that bag. You don’t have actually…
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And now let’s talk about loud luxury (Luxury consumer types: Part 2)
You’ve come into some money. You’ve finally got that career of your dreams. Now you can finally buy that luxury bag that has been on your wish list. Something that screams, “Mama, I’ve made it.” Is it the monogram Louis Vuitton? The Chanel flap? The Goyard tote, perhaps? Based on some research from Han, Nunes,…
