Category: Marketing
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What might seem like a good thing, but may not be
As a child, I dreamed of a world where I could have endless access to treats. Oh, what an amazing thing it would have been to have ice cream raining from the sky, a la in Cloudy with a Chance of Meatballs. Given the rising cost of food, I’d welcome the release on my grocery…
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Another Victoria’s Secret fashion is in the books
Yet again, I tuned into the livestream of the Victoria’s Secret fashion show. Models, athletes, and influencers walked down the runway, showing off a mixture of fantasy looks along with retail ready ensembles. The big flowing hair was back. The wings were in so many shapes. And the smiles were ever-present. As I watched the…
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For those who don’t buy luxury (Luxury consumer types: Part 4)
Maybe to you, the idea of spending money on a handbag is laughable, downright egregious. You have no desire for luxury purses, but you couldn’t afford it right now anyway. You just get what you like, so long as it’s within your means In this series on luxury consumers, I’ve gone through this list of…
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Your bag is fake and maybe you are, too (Luxury consumer types: Part 3)
You play pretend. In years past, you would have strolled through Canal Street looking for a deal. Now you sit in the comfort of your own home ordering counterfeit bags online. Why would you pay full price for this? Really you just want to look like you can afford that bag. You don’t have actually…
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And now let’s talk about loud luxury (Luxury consumer types: Part 2)
You’ve come into some money. You’ve finally got that career of your dreams. Now you can finally buy that luxury bag that has been on your wish list. Something that screams, “Mama, I’ve made it.” Is it the monogram Louis Vuitton? The Chanel flap? The Goyard tote, perhaps? Based on some research from Han, Nunes,…
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Let’s talk about quiet luxury again (Luxury consumer types: Part 1)
Do you all remember the whole seemingly unending quiet luxury trend? The one had people heading to Zara and Amazon to buy basics that made them look expensive? Social media might have taken that idea to an aesthetic, but back in 2011 a team of researchers had already considered what that label might really mean.…
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Odd jobs
Right now, there is a person out there, getting ready to go to work, by lotioning her hands and getting a manicure. She is a hand model. I’m sure there is more to it, but she just sits there as someone takes pictures of her hands. Someone else is getting his energy right so he…
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Fee credit or not, it’s just marketing
Today is September 29. It is nearly the end of the quarter, meaning the AmEx Platinum cardholders will be scrambling to make sure they use their $75 lululemon credit before midnight tomorrow. Several months ago, American Express added the credit as a benefit, demonstrating the value of the $595 fee beyond travel. And I say…
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Try this on the Sephora website
I was having a rough day, but I still needed to get a post written. “Maybe there’s something new at Sephora that will give me inspiration.” I went over to the site, but I switched my approach. What if I just typed what I wanted to feel into the search bar. “Happy” went in, and…
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What you can learn from my blender mishap
I had been using my roommate’s blender, as we all shared major appliances. It was all well and good to get the job done. I mean I was a student. I couldn’t be too picky if someone was offering me that for free. And then there was this one day. I decided to make a…
