Tag: marketing strategy
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Favored brands
There was a time in my life where I went about collecting quotes almost literally. In tiny handwriting, I covered a sheet of cardstock with as many as called to me. But there was one that I wrote out with a thick-tipped marker, filling the page: Fortune favors the brave. It was something that I…
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Think about this, beyond the salads
Picture this. You are in your twenties dealing with the kind of acne you thought you would have left way back in your teens. And yet, here you having fully exhausted all the solutions possible from your dermatologists. You decide to do the research yourself. You decide to change your diet and finally start seeing…
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Promotion or litter?
Picture this. An REI tote, resting gently in the portable toilets at an outdoor festival. What was once a promotional product is essentially now branded litter. Eek, not exactly the image you want to go with your outdoor focused brand. When you think about getting your name out there, promotional giveaways sits at the top…
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Old ideas are where it’s at
Yesterday, I was shaking my head at the idea of Scentbird starting a subscription box as it were a new thing. But now with my critical thinking ahead of my cynicism, I can see it now. It is a new thing… for them. Sometimes, that is all it takes to innovate. I, and maybe you…
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Know your competitors
When Victoria’s Secret pushed their beauty assortment in the 90s, they added this key element to their approach: Know your competitors. When customers came in store, they met with knowledgeable salespeople who knew the full assortment of Victoria’s Secret Beauty. They also knew something else. They knew their competitors. They knew who their customers were…
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What Victoria’s Secret knew
I was doing a deep dive to learn more about the initial launch of Victoria’s Secret Rapture, and then I landed in a pile of marketing info. While there I came across a 2003 article in Brandweek about Victoria’s Secret Beauty. Writer Christine Bittar interviewed executives in Victoria’s Secret Beauty and made this observation about…
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Are you just going after bread and milk?
For those who are out of the loop, seeing an empty bread aisle is a sign that some serious weather is on the way. There is just something about an incoming storm that makes us crave bread and milk. Or rather, so many Americans rush out to stock up on those two essentials, specifically. Even…
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Uber, did anyone want this?
A push notification came through. Check out your Uber Wrapped. There is no situation in which I want to relieve all the unnecessary takeout I ordered or ridiculously expensive (and precarious) rides I’ve taken throughout the year. I don’t want a summary of my bad decisions. This trend has now officially gone too far. Since…
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Is a ski vacation enough for a Target turnaround?
Target is still trying to win back customers. That means getting new perspectives. Preferably in a ski chalet or fine dining establishments in upper New York. Or so it was written. In a piece that came out from CNBC, spokespeople from the brand spoke of how the creative team was seeking inspiration. Sales were down…
A Wren Says 