Picture this. You are in your twenties dealing with the kind of acne you thought you would have left way back in your teens. And yet, here you having fully exhausted all the solutions possible from your dermatologists. You decide to do the research yourself. You decide to change your diet and finally start seeing improvements. As you continue on your journey, you think to yourself, maybe other people would like this, too.
And so goes the genesis story of Sakara, the plant-based, nutrient rich food delivery service. Started by Danielle Dubose and Whitney Tingle, the program focuses on food as the source of health. Now, it is the go-to program for celebrities, models, and the generally health-conscious busy woman. While they ship their pre-packaged meals across the U.S. today, that is not what looked like in the beginning.
Even if you don’t care at all about superfood salads, there is a lesson for you.
Your product is meant to be a solution. Your product should solve a problem. And maybe that problem is your own.
What is your pain point? What is the problem you can’t solve? Create the solution you’ve been looking for and you just might find your market.
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A Wren Says 
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