Just a bag you say?
“It’s just a bag. I really don’t see what makes this one so special when I can get one for cheaper.” Oh, my sweet summer child, it’s never just a bag. It’s all about value. And to be clear, I’m not even talking about money today, though there is a time and place to discuss…
Is your dog a cute little biscuit?
Half a buttermilk biscuit. That’s what the app Cronometer suggested a user’s dog would be logged as. No, this isn’t some veterinary tracking system. It’s a food logging app. And you can now log your dog, too. The nutritional tracking database, Cronometer, features a photo logging function. Just take a picture of your meal, and…
Get specific
“We’re not targeting Gen Z. We’re focused on 18-24 year olds” I was listening the president of Victoria’s Secret Pink talk about their strategy for growth. Gen Z as a swath is too broad. That includes 30 year olds. They narrowed their focus even tighter. And by focusing they can get specific in their branding…
A Wren Says 