Glad to have you. Here you will find my thoughts on various topics. At the moment, my writing is focused on the world of fashion and the thoughts within my own head.
Note, this site is a work in progress. As I continue to learn more and evolve how I think, you will see this site evolve and expand as well. Thank you for coming along on the journey with me.
Recent posts
Do you have a strategy?
You’re there again. Yet another strategic planning meeting. More goals. More big audacious goals to be exact. More metrics to hit. More numbers. More feeling like you did something with your time. But did you? The more I dive into the world of strategy, the more I come to believe that many of us are…
This bigger issue you missed about the “Bezos gala”
Last week, there was an uproar about the Met Gala. And let’s be real, it was there in the weeks prior, too. It wasn’t about the general excess that the event was known for. No, it was about who would be there. Jeff Bezos and his new wife, Lauren Sanchez, were named honorary co-chairs of…
A little lesson from Victoria’s Secret’s past
I was doing a deep dive to learn more about the initial launch of Victoria’s Secret Rapture, and then I landed in a pile of marketing info. While there I came across a 2003 article in Brandweek about Victoria’s Secret Beauty. Writer Christine Bittar interviewed executives in Victoria’s Secret Beauty and made this observation about…
A Wren Says 