Tag: innovation

• Old ideas are where it’s at

  Yesterday, I was shaking my head at the idea of Scentbird starting a subscription box as it were a new thing. But now with my critical thinking ahead of my cynicism, I can see it now. It is a new thing… for them. Sometimes, that is all it takes to innovate. I, and maybe you…

  awrensays

  April 8, 2026

  Marketing

  business, innovation, marketing strategy

• An award-winning presidential campaign?

  The 2008 Obama presidential campaign was historic. Some might think it so because it led to the election of the U.S.’s first Black president. But if you are into marketing, you will note it for another reason. It was the first political campaign to win honors at the Cannes Lions festival. Yes, that Cannes. The…

  awrensays

  January 28, 2026

  Marketing

  Cannes, innovation, politics, social media

• What if AI could develop your favorite scent?

  Regardless of the industry, many of us  are focused on the power of artificial intelligence. Our conversations center around how we could be using the tool to become more efficient. Well, one of the least efficient processes that I am engaged in personally is the hunt for my favorite scent. I have spent years, money,…

  awrensays

  March 20, 2025

  Fragrance

  AI, artificial intelligence, innovation, national fragrance week, technology