Tag: marketing strategy
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Expensive doesn’t equal durable
Okay, this my final reflection on the Van Cleef and Arpels drama. I just have this last thing to say. A key issue in this story is that this entire story is ridiculous, given the price of the bracelet. As mangomoniica tells her story, it is revealed that her Alhambra bracelet started to tarnish after…
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That’s not really marketing
A glossy four page spread. A bus shelter wrapped in branding. An insurance commercial that brings you to tears. Ads, ads everywhere. That is marketing. Yes, it is, but also no. Advertising had become such a big part of my life, as a TV obsessed kid who would have watched hours upon hours of non-skippable…
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Here lies dear Duo
With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…
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When lack of promotions is the promotion
While so many brands are promoting their Cyber Monday deals, I can assure that there is one out there that definitely won’t. Framework, which I’ll describe as a DIY computer brand, doesn’t do promotions. Writing about this on their blog they had this to say: “You may have noticed by this point that we haven’t…
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Spices and values
The spice jar had been put away haphazardly when cleaning. With a different side of the container facing out, I noticed a stamp on the side, “STAND WITH UKRAINE.” Taken aback, I looked back at the front label. It was cumin seeds from a brand called Pride of India. And I wondered what process they…
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“All brands have a story.”
I’m taking a quick side bar here while I listen to Gap CEO Richard Dickson talk about his strategy to revitalize Gap and its brands. “All brands have a story.” That is what is sticking in my brain right now. What is your story? He pushed listeners to tap into your origin story. That is…
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Walmart sales are up. Here’s what we can learn from that.
Walmart profits are growing. A large portion of that gain was attributed to increasing their customers in the $100k+ income level. You can read more about this, especially if you are an investor, but I want to use it as a learning moment. Increasing your sales is not always about more products and promotions. Let…
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Somehow I missed the Zendaya x On partnership
I saw an ad that had Zendaya and On Running together, and I had to click. When did that happen? Apparently, back in June. I am late to the party. There was an initial ad that released, “Dream Together.” For me it evoked the old Nike ads that I remembered with the dark stylized background…
A Wren Says 