Tag: marketing strategy
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Finding new co-owners, sort of
It is a quick line in an HBR article. “Co-owners act differently than standard customers.” The point made is that in seeking to build community and create a two way street with your customer groups means giving up some control. You have to be willing to trust them. That is scary. Handing over the reigns…
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The one thing you can’t build with LEGOs is community. But even then…
There are case studies written about LEGO and their use of vibrant communities of users to help drive innovation. This is not one of those case studies. Instead let’s focus on one key thing. You don’t have to build community, but you can help it thrive. Something that can get lost in the coverage is…
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Maybe we’re actually not that close
I have a full list of email contacts. I could (and do) send off a series of quick messages to more people than I see in daily life. I could put up posts to my social pages and reach my connections and then their connections and their connections. I could even create a whole website…
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Chanel, the long-term, and humans
Writing about Chanel yesterday made me curious, what actually is the vision of the company. Given the long tenure of their previous artistic directors, I had a hunch that this wasn’t a fluke but tied to their mission and vision. I came across their “Report to Society” from 2018. In it, they write that because…
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On kickers and audiences
This blog is not really about making opinions or commentary on pop culture. (But I could change my mind about that in the future.) However, I think we can take some time to reflect what the Harrison Butker controversy can teach us. Regardless of what you think of what was said or not in that…
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Bad reviews are good
Word on the street is that MKBHD destroys companies with his bad reviews. Somehow I doubt that. (He does, too) But, the idea that that a creator shouldn’t upload negative reviews? That is something we should think through. Let’s get this out of the way. Negative reviews are not bad; they are information. Regardless from…
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Gen Z wants to go back to the office. What’s that mean to you?
If you notice, media outlets have been reporting that Gen Z is pushing for a return to the office. While other generations have been relieved by the freedoms of remote work, this group wants to leave the comfort of their own homes. Why? As NPR puts it, it has to do with professional FOMO. They…
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It’s not just ads
When you talk to most people about marketing, their brains immediately shift to ads. Commercials, print ads, guerrilla in your face approaches. That’s what marketing is. But they don’t think about the subtle changes in packaging to attract their attention. Or the fact that some products are available exclusively in their region and not others.…
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To the marketers only now concerned about a TikTok ban
Maybe this was you, one of those people who laughed about the out of touch congressmen who wanted ban TikTok. Maybe you were among those who publicly ridiculed them instead of taking it seriously. Maybe you are now among the many wondering what a ban on TikTok would do to your marketing strategy. Let’s be…
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Who are you designing for?
I am going to admit to you something very quick, which could color your perception just as fast. I have typically been wary of demands that runway shows include more larger sized individuals. In my mind, the runway show was a moving catalogue. I saw the models as just happening to be the form that…
A Wren Says 