Tag: target market
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Another Victoria’s Secret fashion is in the books
Yet again, I tuned into the livestream of the Victoria’s Secret fashion show. Models, athletes, and influencers walked down the runway, showing off a mixture of fantasy looks along with retail ready ensembles. The big flowing hair was back. The wings were in so many shapes. And the smiles were ever-present. As I watched the…
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Let’s talk about quiet luxury again (Luxury consumer types: Part 1)
Do you all remember the whole seemingly unending quiet luxury trend? The one had people heading to Zara and Amazon to buy basics that made them look expensive? Social media might have taken that idea to an aesthetic, but back in 2011 a team of researchers had already considered what that label might really mean.…
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Get specific
“We’re not targeting Gen Z. We’re focused on 18-24 year olds” I was listening the president of Victoria’s Secret Pink talk about their strategy for growth. Gen Z as a swath is too broad. That includes 30 year olds. They narrowed their focus even tighter. And by focusing they can get specific in their branding…
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If Leaked Labs had an ideal customer
If I was to guess the original customer profile that Leaked Labs started with, it would be a beauty innovator. This viral influence beauty brand likely began with the early adopters in mind. They imagined the person who wants to be ahead of the curve and is willing to pay to stay there. It would…
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Oops, wrong person
Sigh, I just made a major email mistake at work today. I mixed up the email message and senders, so that I sent the absolutely wrong message to the person I was trying to reach. As work mistakes go, it was pretty minor, but nervewracking nonetheless. I think there are some marketers who feel that…
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This shoe isn’t for everybody
A quick paraphrase of the YouTube short I just watched would be “Ugh, Nike’s new ‘Dirty Air Force Ones’ are ridiculously expensive. Really? $150 for a pair of dirty shoes and a toothbrush to clean them? You could just use acetone to get all of that off, or buy a fresh pair. It makes no…
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Be specific
Let’s say you want to create line of toys for dogs. You do your research and discover that there are x number of dog owners in your area who love to play with their dogs. You think this a great opportunity. You create a line soft toys, shaped like tv characters. You put the item…
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Nestle saw an opportunity
When I saw the box of Vital Pursuit Chicken Mozzarella Pizza, I thought I’d buy it. It seemed like an option created for the health and fitness conscious consumer. I figured I’d try it and look into it. Turns out I was right, but Nestle had a much more specific target market in mind: GLP-1…
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Hyrox is racing to the top
Think of what fitness based competition you could sign up to participate in. I imagine what comes to mind is 5k, 10k, marathon, Spartan race. What is the commonality? It is largely cardio based. And how often do people, who are even into fitness, declare their hatred for running? With the growing fitness and wellness…
