Tag: 4 Ps
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Was the Leaked Labs launch overpriced?
How much should flexi-eye shadows cost? Is $34 enough or too much? I don’t personally have any idea about product development costs, marketing costs, and the expected profit margins for beauty brands. But what I do know is that a lot of people have come out to say that this first drop from Leaked Labs…
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If Leaked Labs had an ideal customer
If I was to guess the original customer profile that Leaked Labs started with, it would be a beauty innovator. This viral influence beauty brand likely began with the early adopters in mind. They imagined the person who wants to be ahead of the curve and is willing to pay to stay there. It would…
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About a pizza box
Perusing the frozen foods aisle at the grocery store, I was intrigued. In the sea rof ed boxes, this white box, with a sharp V stood out. “Vital Pursuit.” I opened the freezer door to learn more about this quick pizza option, that was clearly a better for me choice. Of course it was the…
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Eggs, man
If you are based in the U.S., you probably already know about the huge spike in egg prices. From $1.98 per dozen all the way up to a whopping $8, the price increase has made the once economical breakfast a luxury good. As hard hit as the breakfast table is, there is an impact on…
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What is the deal with prestige pricing?
I found an article which by research terms is very old, being from 2003, but stay with me. The authors, Kumcu and McClure, are going at the idea prestige goods, or luxury goods as I will call them, are often talked about by professionals as having a backward demand curve. In other words, people explain…
A Wren Says 