Tag: target market
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Those who seek: Time to think about the seeker customer role
Yesterday, I posted a quick overview about the payer roles. Now, let’s spend some time thinking about what that would mean for your approach to customers. A quick note: As you go through this remember that these roles could be held by completely different people in the decision process, but it might be helpful for…
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More ways to think about your customers: 4 roles
I came across a resource (information at the bottom of this post) that provided 4 possible customer roles. With the way it’s laid out, it’s easy to think about how you might need to tailor or shift your marketing and services. Role #1: The Seeker- Learns about and gets more information about the product Role…
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1 star reviews can actually be a good thing
One thing that I absolutely hate is when people leave 1 star reviews for products that they have never bought. Or that they bought and don’t like, through no fault of the product. Like the person who bought regulation soccer shorts and hated they had no pockets. The shorts were designed specifically to fit within…
A Wren Says 