Tag: marketing strategy
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Playing dress up with avatars- The latest online shopping innovation
In a move to address the online returns rate, companies have turned to tech, like gaming tech. The company BODS has developed a virtual try-on tool to improve online shopping. By using your photos and/or biometric information, it creates avatars that can be customized to help you visualize how clothes might fit. Multiple brands are…
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FitFinder- One way that brands are combatting the online returns problem
While you’ve been doing your online shopping, you’ve likely come across FitFinder, suggested by the site to help you find your best fit. It’s a product developed by the company FitAnalytics and is now available on multiple brand sites. As a shopper, it is helpful to have a tool to figure out sight unseen what…
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More troubles for Farfetch
If you are into luxury online shopping, you are likely aware of Farfetch. If that is not your jam, just know that it is an online retail platform that has been struggling a lot lately. And it only continues to get worse. With a history of recent financial struggles and lack of profit, it purchased…
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Scarcity is a tool
I have been personally victimized by the scarcity game. I have made purchases I would later regret or mentally wrestle my credit card down all in the name of getting in on the limited-time only sale, or being worried items would sell out. Driven by my own experiences, I have been digging into this tactic.…
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That one star review is more useful that I thought
I remember that moment vividly because it annoyed me. How could she penalize the brand because she was getting exactly what they said she would? But now I see it differently. That one star review was actually vital information. Let’s get these things out of the way. I don’t think they should start adding pockets…
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Why Replay Jeans is partnering with football clubs
Previously, I wrote about Replay’s partnership with FC Bayern München. The brand is the official denim and formalwear sponsor of the team. To me, it seemed odd, but looking into the brand, I started to understand the strategy. In 2016 interview, Replay pointed out that Germany is a key market for them. Looking at the…
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What is the deal with prestige pricing?
I found an article which by research terms is very old, being from 2003, but stay with me. The authors, Kumcu and McClure, are going at the idea prestige goods, or luxury goods as I will call them, are often talked about by professionals as having a backward demand curve. In other words, people explain…
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Chanel opening its Lucky Chance Diner in Brooklyn this weekend
Maybe you’ve been sitting in a local diner and thought to yourself, if only this were… fancier.” Well, here is your chance to experience one of the most luxurious brands in the setting of a diner. Chanel is set to open its Lucky Chance Diner in Brooklyn for one weekend only. They will open doors…
A Wren Says 