Category: Marketing
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The benefits of imperfection, for diamonds
Your lab grown diamond, it’s brilliant, beautiful, perfect. But is that really what you want? Wouldn’t you prefer a jewel that is one of a kind, with beauty only magnified by its flaws? Well, that’s what those selling natural diamonds would want you to think. For years, the diamond industry focused on markers of perfection.…
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What do walking shoes have to do with marketing?
A few years ago, I developed a walking habit. I went for a 5 mile walk, rain or shine. And on those walks, I wore my running shoes. Because why not? But mostly because I didn’t really think there were other options. Today, I came across an article on WWD, “Why Is Everyone Still Walking…
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Favored brands
There was a time in my life where I went about collecting quotes almost literally. In tiny handwriting, I covered a sheet of cardstock with as many as called to me. But there was one that I wrote out with a thick-tipped marker, filling the page: Fortune favors the brave. It was something that I…
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The big misunderstanding about Sakara
During my trial of Sakara, I told myself that in order to do this “diet” right for the program, I should eat vegan on the other days. I continued to do research to figure out what the founders do. But in a podcast, Whitney Tingle spoke about eating burgers on the weekend. When asked about…
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Think about this, beyond the salads
Picture this. You are in your twenties dealing with the kind of acne you thought you would have left way back in your teens. And yet, here you having fully exhausted all the solutions possible from your dermatologists. You decide to do the research yourself. You decide to change your diet and finally start seeing…
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A new trend to consider
Since the written word, humanity has sought to spread our ideas as far as possible. We ran messages to other villages, attached notes to birds, and finally figured out how to transmit ideas via wires and almost seemingly through the air. We will always yearn to communicate with one another, and with that we will…
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That little dog
When Paris Hilton hit the scene, it was with her iconic spoiled chihuahua. Oh to be that pampered dog, living a life of luxury of being fully provided for without having to lift a finger, or rather a paw at all. It is as enviable a life, if not moreso, as its ultra-rich owners’. Truthfully,…
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It’s all starting to look the same
The ad started to play. A woman in a luxe home with soft lighting, slowly stretching. I had no idea which brand it was until the name came across the screen at the end. And then another ad played, with calm music, a luxe setting. “Ah, this must be …” And no it wasn’t. The…
A Wren Says 