Category: Marketing
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Think about this, beyond the salads
Picture this. You are in your twenties dealing with the kind of acne you thought you would have left way back in your teens. And yet, here you having fully exhausted all the solutions possible from your dermatologists. You decide to do the research yourself. You decide to change your diet and finally start seeing…
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A new trend to consider
Since the written word, humanity has sought to spread our ideas as far as possible. We ran messages to other villages, attached notes to birds, and finally figured out how to transmit ideas via wires and almost seemingly through the air. We will always yearn to communicate with one another, and with that we will…
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That little dog
When Paris Hilton hit the scene, it was with her iconic spoiled chihuahua. Oh to be that pampered dog, living a life of luxury of being fully provided for without having to lift a finger, or rather a paw at all. It is as enviable a life, if not moreso, as its ultra-rich owners’. Truthfully,…
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It’s all starting to look the same
The ad started to play. A woman in a luxe home with soft lighting, slowly stretching. I had no idea which brand it was until the name came across the screen at the end. And then another ad played, with calm music, a luxe setting. “Ah, this must be …” And no it wasn’t. The…
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How do you brand a country?
Watching World Cup coverage introduced me to two new to me countries: Czechia and Türkiye. To be truthful, they were not new. It was just a rebrand. The country I previously referred to as the Czech Republic is using a shorter, but still official name. The unflattering Turkey was dropped to better align with the…
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I think I miss commercials
You know what? I think I miss commercials. I know. For years Americans worked to avoid commercials. First it was with DVRs to fast forward through recorded commercial breaks. Then it was streaming platforms that skipped adding them all together. But now, we come to moments like this, the World Cup. With major sporting events…
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Belgian brand brings new meaning to Bring Your Child to Work Day
Imagine this, you’re a new mom, trying to juggle return to work and a desire to be their for your baby. You’re eager to work, but you realize that you’re missing out on formative moments in your child’s life. Well what if you could just bring your child with you? Odette Lunettes, a Belgian eyewear…