Category: Marketing
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When product placement works
Finally, I watched F1. The film starting Brad Pitt and Damson Idriss playing two racecar drivers throughout their season with the embattled team Apex in Formula One racing. (I assure you it is much more interesting than my one sentence summary would have you believe.) Expensify is the title sponsor of the team. The name…
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Gatorade changed this one thing about their coolers
I worked a sporting event and noticed a special tag on the new Gatorade cooler. The Dunk Hydration Cooler, with “Gatorade Dunk Handles, made to balance the cooler while celebrating victories.” Of course, when Gatorade first started making coolers, it was to (ahem) hold Gatorade. The key feature of the design was the spigot that…
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Wassup, Obama
Years ago, Budweiser put out what will be referred to their Wassup ad. Released during the 2000 Super Bowl coverage, it shows a group of friends communicating with each other on the phone simply saying Wassup. It became a cultural phenomenon. (Just imagine the pain of a middle school teacher having to deal with all…
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Not just marketing
The best movements, those that changed the course of human history, came because they shifted how people thought. They either felt inspired to move towards a better world, or they got on board for fear of losing what they had. I have been wondering that while there are no products to be sold, maybe that,…
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Are you just going after bread and milk?
the way. There is just something about an incoming storm that makes us crave bread and milk. Or rather, so many Americans rush out to stock up on those two essentials, specifically. Even though there are likely other goods that would be better in case of power outages, those two items are the ones that…
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That Sol de Janeiro spider saga
It’s the slow crawl towards you. First at a distance, now faster and closer than before. As soon as you untwisted the cap on your Delicía Drench Body Cream from Sol de Janeiro, it was inevitable. The wolf spiders would be on their way. Or that is what one review and some redditors would have…
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All because we were microwaving ramen noodles
I remember seeing the container of Cup Noodles. It read, now microwaveable. What do you mean, now? Previously, the instant soup from Nissin came in a foam cup with a label telling people not microwave it, because of course people were microwaving it. They wanted a quick and cheap meal. That just screams microwave it.…
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WingStop wants you to know they have protein
Scrolling down my feed I saw that Wingstop has a new offering: their Protein Pack. As they say, it is “packed” with 160 grams of protein. Honestly that sounds pretty good to me right now. But here’s the thing, isn’t just their regular wings with a compelling new name? Yes, yes it is just literally…
A Wren Says 