Tag: branding
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That’s not your story
Every luxury brand has excellent craftsmanship. That can’t be your brand story. Or something to that extent is what Daniel Langer revealed through his Equite report on the state of luxury now. When I previously outlined what makes something luxury, quality and craftsmanship were key characteristics. Ergo, everybody has it. That doesn’t make you special.…
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The worst story
I’ve been listening to an episode of the Beyond Luxury podcast, with Dr. Daniel Langer as a guest. One of the many takeaways that made me look up more of his work it this: The worst story you can tell is the one that everyone else is telling. Langer recounts an example of luxury brands…
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More silly trademark disputes: Coach polices use of the word “coach”
You might have thought it was the person on the sideline of your kid’s game. Nope, it’s just a brand. Or rather that is what Coach, the brand part of Tapestry, Inc., would have you believe. They are suing Gap Inc. for shirts sold at Old Navy with the word emblazoned on the chest. Tapestry…
A Wren Says 