Category: Uncategorized
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What politics has to do with marketing
Every political cycle, I feel like I get a lesson in communications and marketing. It might feel strange to say that. But at the end of the day, they are selling us an idea. They provide a vision for the future and that leads us to make a particular decision at the polls. I hadn’t…
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These savings events are just marketing
A funny thing happened. I got an email from a beauty brand. They were doing a 20 percent off sale on products sitewide. I rejoiced at the savings and started filling my cart. Then, my pattern recognition kicked in. “What a coincidence! Their sale ends right when the Sephora sale starts.” It is not coincidence.…
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A little nostalgia
As a young child, I was burdened with the responsibility of taking care of a needy virtual pet, my Tamagotchi. It got to the point that I was taking it to school with me to make sure I took care of it on a regular cadence. I distinctly remember the sound of the alarm going…
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What’s your mustache?
He had a signature look. It was a thick, undeniable mustache that was recognizable. But one day, he shaved it, and no one said a word. So goes the plot of La Moustache, a French thriller that feels sillier than it is. I think about that movie a lot. But let’s think it about in…
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Apparently a trip could be just what your skin needs
When I get a chance to pop into a new town, I thoroughly enjoy walking through the town and visiting as many local stores as possible. You can learn a lot about a place by how a store is laid own, how customers and store staff interact, and by what products are sold. And of…
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Is it true?
I am dealing with a very difficult situation right now. I sure hope there is a sort of karma in the universe. Or at least the popular understanding of it. That the good you do returns to you. And that at the end of the day, those who plot against others will not prevail. The…
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What every techie knows
Tech support picked up to ask what the problem was. The apps weren’t talking to each other across devices. No matter what I tried, I couldn’t find a way to change the permissions or encourage them to work at all. After walking me through all the steps that I could use to remedy the problem,…
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Repeating myself
I was consistently frustrated. I complained to anyone who would listen just how often I had to repeat myself to that woman. Meeting after meeting, I had to same the thing multiple times before it got through. What seemed obvious to me need explaining for reasons I couldn’t understand. Then, just to prove myself and…
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Oh, the big city
I travel to New York multiple times a year. Sometimes it’s for work, but mostly for fun. There is so much there I want to do and discover. I have a growing list of restaurants and coffee shops. And let’s not forget the museums, fashion weeks, pop-ups, conferences, and so much more that I want…
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French Leather by Memo Paris, not what I expected
I sprayed French Leather from Memo Paris on to my wrist and braced myself. I expected leather, a scent that would not at all go well in this summer heat. That is a reasonable expectation based on the name. However, the fragrance is more nuanced. It is lighter, more floral. Dare I say, pretty. If…
