Tag: it’s just marketing
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Fee credit or not, it’s just marketing
Today is September 29. It is nearly the end of the quarter, meaning the AmEx Platinum cardholders will be scrambling to make sure they use their $75 lululemon credit before midnight tomorrow. Several months ago, American Express added the credit as a benefit, demonstrating the value of the $595 fee beyond travel. And I say…
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It’s still just marketing, and yet…
I opened the website and visited stores with hopeful anticipation. And then I found it. A red Moleskine notebook with the a black and gold fire horse. I was excited to find the perfect gift for the mark a friend’s Lunar New Year celebration. After the item was wrapped and bestowed upon the gift recipient,…
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It’s just marketing: A reminder for me about loyalty programs
I was supposed to be working on another post about my experience in Copenhagen, but I got distracted by math. I have been sitting here trying to figure out exactly how much I would need to spend on flights to reach the next loyalty status level with an airline. I am so close to reaching…
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It’s just marketing: Mother’s Day edition
It came as an email a few weeks ago. “We know that Mother’s Day can be hard for some people. If you would like to opt out of these emails, please let us know.” That is a paraphrase, but it is the gist. Over the past couple of years, I have seen more e-mails like…
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It’s just marketing: Earth Month edition
I came across an article on Vogue Business discussing why they didn’t cover any Earth Month fashion initiatives. The short answer- no one is really doing enough work to warrant a post. It got me thinking about how sustainability has moved from authentic concern for the earth to is turning in to a buzz word.…
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It’s just marketing: Pride Month edition
There are more rainbows this month, even without and increase in precipitation. Brands have emblazoned their products with more colors to celebrate Pride Month. (Well, Skittles has gotten rid of theirs for the month.) There are special edition products galore. Maybe you’re excited. Maybe you’re hoping to buy something because you feel included or you…
