I’m in the middle of an episode of Process The Podcast, “How Merit Built a Cult Following Before it Had a Name with Aila Morin.” Morin said something that I would have snapped to, if I weren’t driving.
Marketing is listening.
I say it again and again. Marketing is not just figuring out how many ads to produce to push products. It is about learning what problems people have and discovering what solutions you can provide.
What do people need? What do they want? And how can you be the solution?
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