Tag: sport
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Hyrox is racing to the top
Think of what fitness based competition you could sign up to participate in. I imagine what comes to mind is 5k, 10k, marathon, Spartan race. What is the commonality? It is largely cardio based. And how often do people, who are even into fitness, declare their hatred for running? With the growing fitness and wellness…
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Sephora just entered the world of sports in a whole new way
If you are not new to social media, chances are you have seen the growing traction of women’s sports. Along with this has come brand deals galore. But why focus on individual athletes at a time when you could have an entire team? Well, clearly Sephora thought the same. More specifically, Sephora Canada is a…
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Tiger Woods is no longer a Nike athlete. He is his own brand.
Many athletes dream of one day getting their own shoe deal. The dream of the day that Nike taps them to be the face of their brand. They dream of being picked by a major corporation, entering into a contract, and making money from that deal. Not many dream of the day that they design…
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Tiger Woods debuted his first golf shoe
In January of 2024, Nike and Tiger Woods split ways. After a 27 year partnership throughout the golfer’s historic career, their relationship finally came to a close, but it was all for a strategic purpose. This December, Woods debuted his first golf shoe under the Sun Day Red label . The shoe is based on…
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La Roche Posay and pickleball match up
Last summer was the first time I played Pickle ball. I was hooked. I finally understood why the sport was sweeping the nation. I kept returning to play that summer on the outdoor courts. As much as I enjoyed playing the game, it seems that brands are paying even more attention. Skincare brand, La Roche…
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Why Replay Jeans is partnering with football clubs
Previously, I wrote about Replay’s partnership with FC Bayern München. The brand is the official denim and formalwear sponsor of the team. To me, it seemed odd, but looking into the brand, I started to understand the strategy. In 2016 interview, Replay pointed out that Germany is a key market for them. Looking at the…
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NWSL trophy was designed by Tiffany & Co
I just learned that Tiffany &Co., that famed jewelry brand, designed the trophy that will be presented to the champion of the National Women’s Soccer League at the finale in November. The is made out of 24 karat gold vermeil and sterling silver and was designed to interpret the “aerodynamic forces of soccer.” At first…
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Another football club has an off-field clothing partnership: FC Bayern Munich and Replay ink deal
FC Bayern Munich signed a deal with Replay, making the brand their official denim and formalwear provider. I previously wrote about the relationships that PSG and AC Milan have with Dior and Moncler respectively. But this is clearly very different. Replay clothing retails for essentially hundreds of dollars below the price of the two luxury…
A Wren Says 