Tag: women
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I hadn’t thought about this part of skin aging before
The room was filled with women-founded, women-focused products. I noticed a moisturizer, specific for menopausal women: Versalie Hydrating Facial Moisturizer. As a skincare enthusiast and a skeptic, I was doubly intrigued. Was it really worth it, or was it just marketing to capture a key consumer group? I am not in that consumer group, but…
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Sephora just entered the world of sports in a whole new way
If you are not new to social media, chances are you have seen the growing traction of women’s sports. Along with this has come brand deals galore. But why focus on individual athletes at a time when you could have an entire team? Well, clearly Sephora thought the same. More specifically, Sephora Canada is a…
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Another reminder that it is just marketing: Women’s History Month Edition
I, like many of you might have, noticed a uptick in ads and social media posts from brands centered on women’s empowerment. Why? Because it is March, also known as Women’s History Month. Just like the number of ads that feature more Black people in February and more Asian people in January, it is (often)…