A Wren Says

After leaving stores, going on discount, and despairing devoted fans, Marc Jacobs Beauty is finally back.

The biggest thing here that I’ve seen people talk about is the packaging. It is meant to be fun and seen and a moment in and of itself. It is a departure of the sleek and cool packaging of the previous release. While you could say they are trying to get more of the maximalist Gen Z audience, this version is just much more aligned to the playful energy of the brand. Think about the bottles they choose for their perfumes. This fits into that imagery. It is just a reminder that you need a good product, for sure, but the packaging it comes in is another opportunity to tell your story.

If this is offered in stores, I hope to get to play with and let you know what I think.