Category: Marketing
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What brand am I?
On here, I spend time analyzing the content, product, and messages put out by brands. I think about what those outputs might say about them and what they may have tried to communicate. Essentially, I spend time thinking about how these major organizations go about branding themselves. But I can’t say that I often turn…
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What vs why
So you want to increase your sales. You want to get more customers. You want to hit your goals. Great. I hope you do it all. But have you asked yourself, the bigger questions: Why and how? Don’t get me wrong, you should definitely create goals. However, you need to make sure you create a…
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Products or services
Do you offer a product or a service? Trick question, I didn’t actually give you an option choose from. If you offer a service, you offer product. The real question is, “Do you offer a good or a service?” This is the thing that gives me a tension headache, right in the middle of my…
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The Starbucks secret menu does exists, and it can earn you 25K
Okay, if you have followed former and current Starbucks baristas on the internet, you will know how the secret menu has been the bane of their existence. Customers come up and order something like a princess drink, or unicorn Frappuccino, or death coffee with the expectation that the employees are full aware of the recipes…
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Don’t overwork your customers
Yesterday, I vented about the rise in forced account creation with online checkout. Beyond the data privacy concerns lies a key frustration: Brands were asking me to work way too hard. Put it this way. When, if you didn’t read yesterday’s post, Wal-Mart and Sweetgreen required me to create an account to check out, they…
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The first-worldiest of first world problems
I got really excited about the release of Selena Gomez’s collab with Oreo: a horchata inspired cookie. I couldn’t find it anywhere in my area, so I went to order it from WalMart.com. After adding some actual essentials to cart, I went to check out. The next screen prompted me to sign into my account,…
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The commercial that gave you a headache
Over and over and over again, the refrain was repeated. In those days of regular cable and unskippable ads, those commercials were unavoidable. “Head On. Apply directly to the forehead.” Whether you wanted to or not, you remembered it. The Head On commercial is something I remember interrupting so many of my favorite shows, and…
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What they don’t want you to know about Tesla AI
I got an ad that talked about how Tesla’s Manifested AI is going to change the financial markets. While many analysts forecast that Tesla won’t come back from the sales slump, the two speakers spoke about this new thing. And then I did a web search. It all seemed suspicious to me. My alarm bells…
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Will it ever be too much?
The email came through, full of all the new brands launching. Instead of excitement I felt overwhelm. Still? More? How many more players do we need in the beauty market? Is there really space for every celebrity, former model, and influencer to start a line? At what point will the metaphorical e-comm shelves start caving…
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Can’t get knefah copycats
I had a little taste of the famous “Dubai” Chocolate bar from FIX Chocolatiers while I was in Austin for SXSW. Or rather, it was the “Can’t get knefah of it.” I enjoyed the crunch of the knafeh, but I didn’t have my life changed to the point of wanting to pay $20 plus shipping…
A Wren Says 