Category: Marketing
-
Nike sending a message with lawsuits against Lululemon and Bape
Really quick: Nike has two lawsuits in the works. One against Lululemon for patent infringement and another against A Bathing Ape (Bape) for trademark infringement. The issues are, respectively, similarities to their Flyknit technology and design profiles. Is the issue just that these things are too similar? Possibly. In this case, I am not sue…
-
About all of those Southwest Airlines flight cancellations
The United States is still recovering from a recent spate of winter storms, which pummeled the nation with extreme cold, snow, and ice. The biggest blow was the large number of flight cancellations over a busy holiday travel period. As of this writing, there were 2,950 reported flight cancellations. Southwest airlines was responsible for 2,549…
-
A quick ramble on Crocs, the 2nd fastest growing brand of 2022
Crocs are the shoe that people love to hate. They are not topping the style top 10 list, but they are the 2nd fastest growing brand of 2022, beat out only by Meta. Now, the article I read on Fashion United pointed to the brand’s ever present retail solutions. They sell it directly. Amazon sells…
-
Just wondering why brands are trying so hard to incorporate street art (to the point of stealing it)
Back in April, the street artist Futura, won a case against NorthFace. The outdoor brand had a campaign called Future Light, featuring an atom-like drawing as the logo for their new product. Futura argued the campaign infringed on his copyright as it was eerily similar to the atoms he uses in his art and his…
-
A long gone YSL fragrance and the champagne trademark dispute
Almost 30 years ago now in 1993, Yves Saint Laurent released a fragrance, Champagne. It was meant to evoke the spirit of a bubbly woman. It was a fruity chypre, with notes of nectarine, anise, mint, and rose, and more. It quickly became a top seller in Europe. They embarked on a $3 million advertising…
-
The one big thing missing from Amazon’s Luxury Stores
While I was in school in a remote town with no car, Amazon, that online retailer with products galore was a beacon of hope. Everything I needed would show up at my doorstep: Books, snacks, tools, furniture, and more, all despite my transportation woes. But as time went on and I got a car, I…
-
What luxury brands can do to be successful on Amazon, and why they stay away
As I continued looking into Amazon’s luxury stores, I found an interview with an expert detailing what Amazon could do to lure luxury brands. When interviewed by Business of Home in early 2020 (before the site launch and announcement), Laura Meyer had some thoughts on Amazon’s ability to corner a share in the market. The…
-
Amazon luxury stores vs Saks: How different is the shopping experience?
Perhaps I dive too deep into things, but I was curious about how the site experience of the Amazon Luxury Stores compared to that of a more established e-retailer, Saks Fifth Avenue. Granted, Saks has been in the luxury retail for literally over a century and have provided an e-commerce site since 2000. Amazon on…
A Wren Says 