Category: Marketing
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Why Replay Jeans is partnering with football clubs
Previously, I wrote about Replay’s partnership with FC Bayern München. The brand is the official denim and formalwear sponsor of the team. To me, it seemed odd, but looking into the brand, I started to understand the strategy. In 2016 interview, Replay pointed out that Germany is a key market for them. Looking at the…
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On athletes and marshmallows
It is a study so often recounted in speeches and talks: The marshmallow test. The summary is that a bunch of researchers gave children a choice. You can eat this marshmallow now. Or you can wait until I come back into the room and then have two. The researcher then walks out of the room…
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Like cogs in a machine
In Radical Candor, Kim Scott writes: “When you treat people like cogs in a machine, you’ll get no more than you demand, and you create an incentive to break the machine.” Page 117 in Radical Candor by Kim Scott Taken from the chapter on relationships, Scott is driving home the point that trust building is…
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Have you noticed the new YouTube shopping function?
Okay, as of right now, the place where I spend the majority of my time, ashamedly, is YouTube. And it seems now they are doing their best to take full advantage of that time. With a new push of their product, YouTube Shopping, they are trying to link viewers to the items their favorite influencers…
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A quick way to think about who your competitors are
I have been focused on competitors this week. Maybe I should explain the concept in the marketing sense. Your competitors are those other brands and businesses who are doing similar things to you. They are in the same product category and could very easily take the same people you want as customers. That is the…
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Wait, who are Nike’s competitors? The list is longer than you might think
If you read my previous post, you’ll know that I called out people in my circle who are convinced tha Nike has no competitors. Or that Adidas is their only real competitor. I was harsh and called them foolish, but I stand by that. This is a quote from Phil Knight. It is taken from…
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Contrary to popular belief, Nike does have competitors
“Trust me, Nike isn’t worried about [Under Armour/Lululemon/Athleta/any other athletic brand other than Adidas]” I hear that phrase all too often. A regular person who doesn’t work for the brand will declare that Nike doesn’t have any competitors. They are too big. They are too successful. The small brands aren’t even on their radar. When…
