Category: Marketing
-
Scarcity is a tool
I have been personally victimized by the scarcity game. I have made purchases I would later regret or mentally wrestle my credit card down all in the name of getting in on the limited-time only sale, or being worried items would sell out. Driven by my own experiences, I have been digging into this tactic.…
-
La Roche Posay and pickleball match up
Last summer was the first time I played Pickle ball. I was hooked. I finally understood why the sport was sweeping the nation. I kept returning to play that summer on the outdoor courts. As much as I enjoyed playing the game, it seems that brands are paying even more attention. Skincare brand, La Roche…
-
I kept thinking about those NB44 ambassadors
Carlos Hank Guerreiro- up and coming equestrian show jumper for Mexico Jaime Camil -actor Pasha Goodarzi- freshman San Jose State University basketball player If you are not aware, this is the list of the ambassadors for the exclusive menswear line, NB44. I have to admit, it was bothering. One of these things is not like the…
-
That one star review is more useful that I thought
I remember that moment vividly because it annoyed me. How could she penalize the brand because she was getting exactly what they said she would? But now I see it differently. That one star review was actually vital information. Let’s get these things out of the way. I don’t think they should start adding pockets…
-
You might enjoy shopping more if you stopped “just looking”
In a marketing course I was taking, the instructor talked about meeting customer needs. Customers are dissatisfied when products don’t meet their needs and wants, but often they don’t really know what they really need and want. The thing I took away from that? As a consumer, I need to figure out what I want…
