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  • A fragrance for a bombshell

    One of my least favorite activities is taking pictures of myself. And yet, there I was, tasked with having headshots taken. As I got ready that  morning, I knew exactly the scent I should try: Bombshell by Daniel’s Truth. The name alone called to mind the greatest supermodels and how well they would command the…

    awrensays

    July 12, 2025
    Fragrance
    citrus scents, fragrance oil, fragrance review
  • The close-up

    I was told that I needed to update my photos. Begrudgingly, as a camera dodger, I complied. In truth, I do my best to avoid getting my image captured because I have never liked myself in pictures.  There is always something to pick apart. The eyes caught mid or full blink. The evidence of weight…

    awrensays

    July 11, 2025
    Uncategorized
  • Don’t overwork your customers

    Yesterday, I vented about the rise in forced account creation with online checkout. Beyond the data privacy concerns lies a key frustration: Brands were asking me to work way too hard. Put it this way. When, if you didn’t read yesterday’s post, Wal-Mart and Sweetgreen required me to create an account to check out, they…

    awrensays

    July 10, 2025
    Marketing
    consumer behavior, marketing strategy, online shopping
  • The first-worldiest of first world problems

    I got really excited about the release of Selena Gomez’s collab with Oreo: a horchata inspired cookie. I couldn’t find it anywhere in my area, so I went to order it from WalMart.com. After adding some actual essentials to cart, I went to check out. The next screen prompted me to sign into my account,…

    awrensays

    July 9, 2025
    Marketing
    consumer behavior, marketing strategy, online shopping
  • To be front row

    As a child, at some point, I discovered Style TV. I would sit there watching their replays of fashion shows. And when that was over I would watch their original programming as women got makeovers and learned how the get the look for less. Younger me believed that I would have a life in fashion.…

    awrensays

    July 8, 2025
    Reflection
    dailyprompt, dailyprompt-1993, Fashion shows
  • The one destination that is certainly not on my hot list

    North Korea, a nation that has long shrouded itself under secrecy has opened up a luxury beach and tourist area. I can tell you right now I have no intention of booking a trip. The Wonsan Kalma Coastal Tourist Area is located on the shorefront, with beach access as well as cultural and “touristy” amenities.…

    awrensays

    July 7, 2025
    travel
    controversy, international travel
  • Here are my thoughts after round two of the Skin Infusion

    After using the Augustinus Bader Skin Infusion for the first time last year, I decided it was time for another round. Why? My skin was, bleh. Not a technical term of course, but I found my skin being reactive and sensitive. From my first experience, I knew this would be the product to help with…

    awrensays

    July 6, 2025
    Skincare
    augustinus bader, sensitive skin, serums and treatments, skincare review
  • The smell of summer, from Aerin

    Mediterranean Honeysuckle by Aerin doesn’t smell quite the way that I initially thought it would. Upon seeing honeysuckle in the name,  I immediately called to mind the scent of honeysuckle bushes, that sweetness that calls pollinators and young children alike. I expected to be washed with memories of tasting that nectar in my childhood. That…

    awrensays

    July 5, 2025
    Fragrance
    aerin, citrus scents, floral fragrances, fragrance review
  • On this independence day

    Fireworks are going off outside as many gather to celebrate this day off work and “independence” day. But do you really feel free? Do you feel like the choices you make are your own? Or do you feel compelled to follow the norm, follow orders, and overall do what others tell you is the best…

    awrensays

    July 4, 2025
    Reflection
    mindset
  • What is it worth to you?

    I’m just finishing up a webinar with Vogue Business on the push for fashion to move manufacturing closer to their headquarters. With this push to move out of the traditional manufacturing countries comes costs and benefits. In particular, a key cost is that countries like the U.S. and the U.K. have higher labor costs. Employees…

    awrensays

    July 3, 2025
    fashion
    consumer behavior, ethical, price
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