-
Good customer service, but…
“If you go, make sure Clara’s working. If not, I can’t guarantee it will be good.” So many of us have a version of this. We have a place we love going to, but only if a certain employee is there to manage the experience. Be it the barista who knows how to the make…
-
That’s not your story
Every luxury brand has excellent craftsmanship. That can’t be your brand story. Or something to that extent is what Daniel Langer revealed through his Equite report on the state of luxury now. When I previously outlined what makes something luxury, quality and craftsmanship were key characteristics. Ergo, everybody has it. That doesn’t make you special.…
-
I’m finally going to change
You know what’s disgusting? I have made it part of my personality to be chronically dehydrated. I have treated it as if it’s just an ongoing joke and not a habit that is slowly destroying my body and my mind. And because I am externally motivated, I’m enlisting you. I am declaring that I will…
-
My first introduction to Salt & Stone
I smell like a luxury hotel candle. That is what I smell as I breathe in the scent of Santal and Vetiver from Salt & Stone. It’s soothing, but also expensive. It’s more than I even knew I wanted from this. I sprayed this on me before going to an outdoor meet and greet. No…
-
Decide
“Don’t you have a method for that?” I was sitting in the kitchen, trying to contemplate my next move. Stuck in indecision, I waffled between continuing tasks at home versus the idea of heading out to a coffee shop. When he said that, I had to question myself, “Why am I making this choice so…
-
The benefits of imperfection, for diamonds
Your lab grown diamond, it’s brilliant, beautiful, perfect. But is that really what you want? Wouldn’t you prefer a jewel that is one of a kind, with beauty only magnified by its flaws? Well, that’s what those selling natural diamonds would want you to think. For years, the diamond industry focused on markers of perfection.…
-
What do walking shoes have to do with marketing?
A few years ago, I developed a walking habit. I went for a 5 mile walk, rain or shine. And on those walks, I wore my running shoes. Because why not? But mostly because I didn’t really think there were other options. Today, I came across an article on WWD, “Why Is Everyone Still Walking…
-
What to learn from some of the biggest trends
What do maximalism, “hot divorcee summer,” and reality tv have to do with each other? Nothing if not a trend towards being seen. People are moving away from the chokehold of quiet luxury and towards living more colorful expressive lives. Women are developing their own standards of beauty in ways that decenter men, especially those…
-
I hadn’t thought about this part of skin aging before
The room was filled with women-founded, women-focused products. I noticed a moisturizer, specific for menopausal women: Versalie Hydrating Facial Moisturizer. As a skincare enthusiast and a skeptic, I was doubly intrigued. Was it really worth it, or was it just marketing to capture a key consumer group? I am not in that consumer group, but…
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
A Wren Says 