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A Wren Says

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  • What not to wear to fashion week

    I just have to give you some blunt advice on what you should not wear to a fashion show. Yes, at the end of the day you have free will to do whatever you want. But doing whatever you want could lead to some consequences. I want to help you avoid that. Here are some…

    awrensays

    October 15, 2026
    fashion
    advice, clothing, Fashion Week, what to wear
  • Here’s the real advice on how to dress for a fashion show

    “What do you even wear to a fashion show?” That was the question I repeatedly asked of the internet. And the internet gave me nothing, except pictures of people and advice to be bold. Quite frankly, it wasn’t helpful. I was just as confused as before. But now on the other side having attended a…

    awrensays

    October 14, 2026
    fashion
    advice, Fashion shows, what to wear
  • Let’s chat about what I wore for my first fashion week

    When I discovered I could get tickets to attend New York Fashion Week shows, the first thing I did was freak about. The second thing was panically ask myself, “What am I going to wear?” I was preoccupied with planning my outfits. I was obsessed with dressing the right way. And then I realized that…

    awrensays

    October 13, 2026
    fashion
    Fashion Week, advice, wear what you want, New York, clothing, what to wear
  • The little details I learned about fashion shows, as a newbie

    Fashion month is over, but I’m just now ready to talk about it. For the first time, I had the chance to attend shows during New York Fashion Week. I was giddy with excitement the whole time, but I also wanted to come right back here to tell you all about it. I had no…

    awrensays

    October 12, 2026
    fashion
    Fashion shows, Fashion Week, New York
  • This is my gripe with “invisible” sunscreens

    How do I say this professionally? I’m tired of sunscreen makers lying to me. I know that everyone is searching for an invisible sunscreen. Brands want to deliver on that need. Here’s the thing though: Your invisibility claim needs to live up to actual use. And by that, I mean how dermatologists recommend we use…

    awrensays

    October 11, 2026
    Skincare
    advice, opinion, sunscreen
  • A Kilian fragrance to reclaim your royalty

    I was on a mission to buy something, anything. That is a dangerous position to be in when you’re a luxury fragrance store. But there I was, exploring the Kilian store, on a mission. I was taken by a relatively new release: Her Majesty. I don’t recall being particularly excited by the fragrance as I…

    awrensays

    October 10, 2026
    Fragrance
    feminine fragrance, fragrance review, kilian
  • What’s your mustache?

    He had a signature look. It was a thick, undeniable mustache that was recognizable. But one day, he shaved it, and no one said a word. So goes the plot of La Moustache, a French thriller that feels sillier than it is. I think about that movie a lot. But let’s think it about in…

    awrensays

    October 9, 2026
    Uncategorized
    dailyprompt, dailyprompt-2910
  • For those who don’t buy luxury (Luxury consumer types: Part 4)

    Maybe to you, the idea of spending money on a handbag is laughable, downright egregious. You have no desire for luxury purses, but you couldn’t afford it right now anyway. You just get what you like, so long as it’s within your means In this series on luxury consumers, I’ve gone through this list of…

    awrensays

    October 8, 2026
    Marketing
    consumer behavior, consumer insights, luxury, luxury consumer types
  • Your bag is fake and maybe you are, too (Luxury consumer types: Part 3)

    You play pretend. In years past, you would have strolled through Canal Street looking for a deal. Now you sit in the comfort of your own home ordering counterfeit bags online. Why would you pay full price for this? Really you just want to look like you can afford that bag. You don’t have actually…

    awrensays

    October 7, 2026
    Marketing
    luxury, consumer behavior, consumer insights, luxury consumer types
  • And now let’s talk about loud luxury (Luxury consumer types: Part 2)

    You’ve come into some money. You’ve finally got that career of your dreams. Now you can finally buy that luxury bag that has been on your wish list. Something that screams, “Mama, I’ve made it.” Is it the monogram Louis Vuitton? The Chanel flap? The Goyard tote, perhaps? Based on some research from Han, Nunes,…

    awrensays

    October 6, 2026
    Marketing
    luxury, consumer behavior, consumer insights, luxury consumer types
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