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Just a bag you say?
“It’s just a bag. I really don’t see what makes this one so special when I can get one for cheaper.” Oh, my sweet summer child, it’s never just a bag. It’s all about value. And to be clear, I’m not even talking about money today, though there is a time and place to discuss…
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Get specific
“We’re not targeting Gen Z. We’re focused on 18-24 year olds” I was listening the president of Victoria’s Secret Pink talk about their strategy for growth. Gen Z as a swath is too broad. That includes 30 year olds. They narrowed their focus even tighter. And by focusing they can get specific in their branding…
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Gap has an extra special treat NYFW for its loyalty members
So many brands have loyalty program. The purchases you make become points that you can redeem towards dollars off your order, products, or perhaps trinkets. But what if you could turn the points you earned buying clothes into an experience? It seems this New York Fashion Week, Gap Brand is making your points go further…
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The other change I’m making
I don’t know what to write about today. I am trying to understand my skin, through the lens of my health. Last week I wrote about how I will finally start drinking the recommended servings of water. This week, I suppose it’s fitting to say that I will also start exercising consistently. The importance of…
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Finally trying Good Girl
I applied makeup and put on an outfit (if you could call it that). As I chose the fragrance for the day, I landed on Good Girl by Carolina Herrera. The scent is strongly feminine. I must say that on first spray, I immediately thought of Dior’s Hypnotic Poison because of the almond note. But…
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To go back in time
I wish I could travel back just a mere 12 hours, to start again. I wish I had spent this day better, more keenly directing every action towards my goals. But I haven’t. I did this thing and that thing, but not the thing. If I were to start the day again, here’s what I’d…
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My dilemma
Over the past week, I have been diving into the work of Daniel Langer. This is my key takeaway: You have to know your customer, because it’s all about how you make them feel. Even as someone who is not working in luxury currently, that’s a tidbit that I can take on. As I’m crafting…
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Service or experience
There is something that we get wrong when think about creating excellent customer experiences. It’s that we think it’s the same thing as service. Daniel Langer has this to say, reflecting on the state of luxury today: This is where many brands confuse service with experience. Service is about performing tasks well. Experience is about…
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Good customer service, but…
“If you go, make sure Clara’s working. If not, I can’t guarantee it will be good.” So many of us have a version of this. We have a place we love going to, but only if a certain employee is there to manage the experience. Be it the barista who knows how to the make…
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A Wren Says 