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Just a little treat, they say
There was a pivotal point in my life when I said, “It’s time to live.” After all of my penny pinching, I needed to let myself experience what all of those savings could provide me. So, I went to all the conferences I dreamed of, traveled to luxury accommodations, experienced extravagant tasting menus, and, of…
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This is not the hotel review I wanted to write
In a different world, perhaps The Virgin Hotel New York would be my favorite hotel. Given how much others have raved about the hospitality of Virgin Airlines, I felt confident that this place would be exceptional. So, when I needed a place to stay on a trip to New York, I eagerly booked in. But…
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Yes, you still need sunscreen in the winter
Winter is coming. And yet, my advice remains the same: you should still wear your sunscreen. If there is one part of my skincare regimen that I can’t do without, it is definitely SPF. Year round. And if you’re serious about improving your skin, you should be doing the same. It is so easy to…
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Do you want to smell like Drake?
I don’t know why I didn’t know this before: Drake has a line of fragrances. Yes, that guy, Champagne Papi who had a rough couple of years following is battle with Kendrick Lamar. He’s got fragrances and candles. It’s called Better World Fragrance House by Drake. Prices range from $54 to $84 for candles and…
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Wait, am I lazy
As I was rushing to my second job and contemplating how to fit in time to get a blog post up, the question returned to me: Wait, why do you keep saying you’re lazy? The truth is that I have no problem with work. I work hard when I’m working. I enjoy working. Clearly the…
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What politics has to do with marketing
Every political cycle, I feel like I get a lesson in communications and marketing. It might feel strange to say that. But at the end of the day, they are selling us an idea. They provide a vision for the future and that leads us to make a particular decision at the polls. I hadn’t…
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Election results are in. But what might that mean for brands?
We are on the other side of a historic election in the United States. There were sweeping flips in which party controls Congress and governor’s seats. I promise you that this will not be a post about politics. Even though it’s about politics. It’s more about what this moment tells us. It means that people…
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As annoying as these election texts are…
Today is election day in the United States. It’s not a presidential election year, but these midterms races are hotly contested races. Across the country, the voters are heading out to determine who will take control of Congress. And I hope that as soon as the polls close that my phone will finally quiet down.…
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These savings events are just marketing
A funny thing happened. I got an email from a beauty brand. They were doing a 20 percent off sale on products sitewide. I rejoiced at the savings and started filling my cart. Then, my pattern recognition kicked in. “What a coincidence! Their sale ends right when the Sephora sale starts.” It is not coincidence.…