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The perfect bag for your newfound soccer love
It’s a World Cup year. And that means that many people are just now watching soccer and talking about the sport with the level of vigor as if they do it all the time. Not just every four years. Well, if you really want to look like a real fan of the game, think beyond…
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A sigh for these World Cup tickets
I am just venting here. But please, can someone do something about World Cup ticket prices? As someone based in the United States, I was excited about the event coming to North America. I looked forward to the possibility of getting a ticket. I event mentally budgeted for expensive prices. But nothing could have prepared…
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AI: Enemy or supportive friend?
If you let some tell it, AI, artificial intelligence, will change the world. In which direction fully depends on who you’re talking to. For some, it is our long last hope, spurring us toward greater and faster innovation. For others, it is the final boss, and we must fight against its rise lest it destroy…
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So, about the cleansing balm from Augustinus Bader
I continued my Augustinus Bader journey by getting to know their cleansers. For me as someone who struggles with dryness, I decided to give the cleansing balm a go. Let’s get the positives out the way. My skin never felt irritated. It broke down and helped remove makeup. My skin never felt stripped and dried…
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A no fragrance week
I was rushing. All week long. Then I looked up and realized that I hadn’t worn fragrance at all. Sure, I was going to be outside all day that day, in close proximity to others the next, but truly the reason I had a scentless week is deeper than that. I didn’t take time to…
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The myth of 1 percent better
“That’s ridiculous. No one gets one percent better. If you were a salesperson and you did 1 percent better, you’d be making no money.” At that point, I cut the video. This is not the person I should take advice from. From an inability to do math alone, he’s a fool. If I could do…
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Belgian brand brings new meaning to Bring Your Child to Work Day
Imagine this, you’re a new mom, trying to juggle return to work and a desire to be their for your baby. You’re eager to work, but you realize that you’re missing out on formative moments in your child’s life. Well what if you could just bring your child with you? Odette Lunettes, a Belgian eyewear…
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What an expensive car and delivery driver have to do with marketing
My order just got dropped off in a Maserati. If you are unfamiliar with car brands, you’ll just need to know that it is a very expensive car. Which in my mind clashes with the line of work. You’re driving around all day in the city in a car that many people think of as…
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Promotion or litter?
Picture this. An REI tote, resting gently in the portable toilets at an outdoor festival. What was once a promotional product is essentially now branded litter. Eek, not exactly the image you want to go with your outdoor focused brand. When you think about getting your name out there, promotional giveaways sits at the top…