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Finally trying Good Girl
I applied makeup and put on an outfit (if you could call it that). As I chose the fragrance for the day, I landed on Good Girl by Carolina Herrera. The scent is strongly feminine. I must say that on first spray, I immediately thought of Dior’s Hypnotic Poison because of the almond note. But…
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To go back in time
I wish I could travel back just a mere 12 hours, to start again. I wish I had spent this day better, more keenly directing every action towards my goals. But I haven’t. I did this thing and that thing, but not the thing. If I were to start the day again, here’s what I’d…
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My dilemma
Over the past week, I have been diving into the work of Daniel Langer. This is my key takeaway: You have to know your customer, because it’s all about how you make them feel. Even as someone who is not working in luxury currently, that’s a tidbit that I can take on. As I’m crafting…
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Service or experience
There is something that we get wrong when think about creating excellent customer experiences. It’s that we think it’s the same thing as service. Daniel Langer has this to say, reflecting on the state of luxury today: This is where many brands confuse service with experience. Service is about performing tasks well. Experience is about…
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Good customer service, but…
“If you go, make sure Clara’s working. If not, I can’t guarantee it will be good.” So many of us have a version of this. We have a place we love going to, but only if a certain employee is there to manage the experience. Be it the barista who knows how to the make…
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That’s not your story
Every luxury brand has excellent craftsmanship. That can’t be your brand story. Or something to that extent is what Daniel Langer revealed through his Equite report on the state of luxury now. When I previously outlined what makes something luxury, quality and craftsmanship were key characteristics. Ergo, everybody has it. That doesn’t make you special.…
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I’m finally going to change
You know what’s disgusting? I have made it part of my personality to be chronically dehydrated. I have treated it as if it’s just an ongoing joke and not a habit that is slowly destroying my body and my mind. And because I am externally motivated, I’m enlisting you. I am declaring that I will…
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My first introduction to Salt & Stone
I smell like a luxury hotel candle. That is what I smell as I breathe in the scent of Santal and Vetiver from Salt & Stone. It’s soothing, but also expensive. It’s more than I even knew I wanted from this. I sprayed this on me before going to an outdoor meet and greet. No…
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Decide
“Don’t you have a method for that?” I was sitting in the kitchen, trying to contemplate my next move. Stuck in indecision, I waffled between continuing tasks at home versus the idea of heading out to a coffee shop. When he said that, I had to question myself, “Why am I making this choice so…
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The benefits of imperfection, for diamonds
Your lab grown diamond, it’s brilliant, beautiful, perfect. But is that really what you want? Wouldn’t you prefer a jewel that is one of a kind, with beauty only magnified by its flaws? Well, that’s what those selling natural diamonds would want you to think. For years, the diamond industry focused on markers of perfection.…
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A Wren Says 