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Wait, am I lazy
As I was rushing to my second job and contemplating how to fit in time to get a blog post up, the question returned to me: Wait, why do you keep saying you’re lazy? The truth is that I have no problem with work. I work hard when I’m working. I enjoy working. Clearly the…
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What politics has to do with marketing
Every political cycle, I feel like I get a lesson in communications and marketing. It might feel strange to say that. But at the end of the day, they are selling us an idea. They provide a vision for the future and that leads us to make a particular decision at the polls. I hadn’t…
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Election results are in. But what might that mean for brands?
We are on the other side of a historic election in the United States. There were sweeping flips in which party controls Congress and governor’s seats. I promise you that this will not be a post about politics. Even though it’s about politics. It’s more about what this moment tells us. It means that people…
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As annoying as these election texts are…
Today is election day in the United States. It’s not a presidential election year, but these midterms races are hotly contested races. Across the country, the voters are heading out to determine who will take control of Congress. And I hope that as soon as the polls close that my phone will finally quiet down.…
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These savings events are just marketing
A funny thing happened. I got an email from a beauty brand. They were doing a 20 percent off sale on products sitewide. I rejoiced at the savings and started filling my cart. Then, my pattern recognition kicked in. “What a coincidence! Their sale ends right when the Sephora sale starts.” It is not coincidence.…
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This product was like hydration magic for my skin
My skin was having a time. It needed a quick fix, if ever there were one, to help it get over the dryness. It was time to finally put the HydraPlus ampoule to the test. The little glass vial from Babor was intimidating. The first step was to some how break it open without injuring…
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I had my reservations about this Dolce&Gabanna scent
With low expectations, I sprayed on Dolce&Gabbana Devotion for Women eau de parfum. “Oh, that’s actually nice.” How disrespectful of me. Something about the extravagant bottle made me think it would be overpowering and sickening. Maybe I should have assumed I’d like it, given its key notes are things I tend to like. Add orange…
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A scary story
“Can any one suggest a horror film?” It was a simple ask on the company’s messenger service. And it was definitely a request befitting Halloween. I just had no suggestions. I am not a horror film person. The world is scary enough. I was too much on edge to even get through Troll Hunters, a…
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Will I stay at an Airbnb now?
The places have long been shunned by me. I have never personally looked into staying at an Airbnb for my travels. Something about the idea of having to be an entire housekeeper when I could just stay at a hotel that employs them? That never appealed to me. But maybe, giving this new change, I…
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I’ve become that traveler now
I’m thankful that the most frustrating experiences I’ve had while traveling have all been easily solvable. Places have been slightly dirty, but not health hazards. And yet, I’m now one of those people who either travels with or will run out and buy disinfecting wipes when I get to a hotel. There is something about…
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