A Wren Says

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  • Sustainable fashion needs to ask a different question

    Last year at SXSW, I attended the panel, “Honest Marketing & Circularity.” The panelists were Logan Duran, of Tapestry, Anja Saddock of Trust Trace, Sigrid Buehrle of Adidas. During their time on stage, they introduced me to the concept of emotional durability. It is the idea of thinking beyond the materials themselves to the rate…

    awrensays

    March 10, 2026
    fashion
    environment, fast fashion, sustainability, sustainable-fashion, SXSW
  • What I learned about event management from attending SXSW

    When I attended SXSW, I found myself gravitating to the panel discussions. I was there to learn as much as possible. Even more than just the topics, I learned some tidbits that will help me as I run events myself. Here are all the things I learned: Anyone with an idea can potentially get their…

    awrensays

    March 9, 2026
    Uncategorized
    events, SXSW
  • Some skincare favorites from female founded brands

    In honor of international women’s day, here are some female-founded skincare brands and my favorite products I’ve tried from them.

    awrensays

    March 8, 2026
    Skincare
  • Is Victoria’s Secret Rapture just as I remembered?

    It was a scent memory, one that didn’t leave my mind for years. It was a bottle of Victoria’s Secret Rapture body lotion. It was powerful, bouncing off my skin to be smelled by passersby a couple of yards away outdoors. It made me feel beautiful when I wore it. I hoped to have that…

    awrensays

    March 7, 2026
    Fragrance
    fragrance review, victoria’s secret
  • The good thing about tantrums

    Years ago, I needed to know how to deal with toddler tantrums. I was at my wit’s end but knew there was some information somewhere out there in the world that would help me. I learned that it was just part of the child’s development, something you get through calmly, and not necessarily an indication…

    awrensays

    March 6, 2026
    Reflection
    dailyprompt, dailyprompt-1878, mindset, personal growth
  • Leave a review

    Just a quick reminder: It’s okay to reach out directly to brands. Maybe you had a bad experience. Or an amazing one. Or one that was so-so. You can use the contact page on the brand website, call the phone number on your package, or leave a review. You can provide the feedback directly to…

    awrensays

    March 5, 2026
    Marketing
    feedback, customer experience
  • A new find to lift the mood

    Togas. I had never heard of the brand before, but now I want to hear more. It’s yet another of my finds while exploring what’s new at Nordstrom. There the brand offers traditional diffusers. However, on their own site, they offer an array of home goods, including what they call ceramic sachets. I’m intrigued by…

    awrensays

    March 4, 2026
    Fragrance
    home fragrance, today i found out
  • Not the post I’d hope to write

    I rolled past a gas station in a different part of town. I remarked the higher that expected price and attributed to that area. And then there was another and another, and then I realized what was going on. The recent strikes on Iran were having an effect at the pump. There are more serious…

    awrensays

    March 3, 2026
    Marketing, News
    business, global, politics
  • What you can learn from Ring’s Search Party fiasco

    Fear was triggered by something that seemed innocent: Let’s all work together to find lost dogs. When the ad Ring’s Search Party debuted during the Super Bowl an ad, many people got concerned. The very thing that they brought to their homes to protect their families could become a mass surveillance tool and threaten the…

    awrensays

    March 2, 2026
    Marketing
    controversy, marketing analysis, consumer insights
  • The unexpected reason why I have to wash my face daily

    I have products to review, and there are topics I want to write about. But for some reason, I am stalling. I don’t know why, but I’m not inspired to write today. This is the routine I set up for myself, but I just don’t want to do it. So, I’ll do it anyway. I’ll…

    awrensays

    March 1, 2026
    Reflection, Skincare
    advice, consistency, what matters
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