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  • For those who don’t buy luxury (Luxury consumer types: Part 4)

    Maybe to you, the idea of spending money on a handbag is laughable, downright egregious. You have no desire for luxury purses, but you couldn’t afford it right now anyway. You just get what you like, so long as it’s within your means In this series on luxury consumers, I’ve gone through this list of…

    awrensays

    October 8, 2026
    Marketing
    consumer behavior, consumer insights, luxury, luxury consumer types
  • Your bag is fake and maybe you are, too (Luxury consumer types: Part 3)

    You play pretend. In years past, you would have strolled through Canal Street looking for a deal. Now you sit in the comfort of your own home ordering counterfeit bags online. Why would you pay full price for this? Really you just want to look like you can afford that bag. You don’t have actually…

    awrensays

    October 7, 2026
    Marketing
    consumer behavior, consumer insights, luxury, luxury consumer types
  • And now let’s talk about loud luxury (Luxury consumer types: Part 2)

    You’ve come into some money. You’ve finally got that career of your dreams. Now you can finally buy that luxury bag that has been on your wish list. Something that screams, “Mama, I’ve made it.” Is it the monogram Louis Vuitton? The Chanel flap? The Goyard tote, perhaps? Based on some research from Han, Nunes,…

    awrensays

    October 6, 2026
    Marketing
    consumer behavior, consumer insights, luxury, luxury consumer types
  • Let’s talk about quiet luxury again (Luxury consumer types: Part 1)

    Do you all remember the whole seemingly unending quiet luxury trend? The one had people heading to Zara and Amazon to buy basics that made them look expensive? Social media might have taken that idea to an aesthetic, but back in 2011 a team of researchers had already considered what that label might really mean.…

    awrensays

    October 5, 2026
    Marketing
    consumer behavior, consumer insights, luxury, luxury consumer types, target market
  • Apparently a trip could be just what your skin needs

    When I get a chance to pop into a new town, I thoroughly enjoy walking through the town and visiting as many local stores as possible. You can learn a lot about a place by how a store is laid own, how customers and store staff interact, and by what products are sold. And of…

    awrensays

    October 4, 2026
    Uncategorized
    dailyprompt, dailyprompt-2904
  • I promise this is actually about fragrances

    I have had some moments in my life that were truly exhilarating . The concert, the great outdoors, that big event. All of them were fantastic experiences, And yet. I didn’t feel alive. I could feel myself trying to take in those experiences like I “should.” I was performing, like a poser attempting to have…

    awrensays

    October 3, 2026
    Fragrance
    dailyprompt, dailyprompt-2903
  • Just a little treat

    There’s this little dream I have, where I find out I have the winning lottery ticket. Suddenly, a life-changing sum of money is mine. I have the freedom to quit my job, to travel freely, cover the check when out with friends, and just move confidently, unburdened by money problems. Wouldn’t that be nice? To…

    awrensays

    October 2, 2026
    Reflection
    dailyprompt, dailyprompt-2902, mindset
  • Odd jobs

    Right now, there is a person out there, getting ready to go to work, by lotioning her hands and getting a manicure. She is a hand model. I’m sure there is more to it, but she just sits there as someone takes pictures of her hands. Someone else is getting his energy right so he…

    awrensays

    October 1, 2026
    Marketing
    dailyprompt, dailyprompt-2901, marketing strategy
  • 5 things I need to think

    I really just wasted my whole day. I just couldn’t get my brain to turn on, except for sending one solitary email. I didn’t work on the job application like I hoped. I didn’t do my Spanish lessons. I didn’t even get cracking on this blog. And I really like writing for this blog. The…

    awrensays

    September 30, 2026
    Productivity
    dailyprompt, dailyprompt-2900, focus
  • Fee credit or not, it’s just marketing

    Today is September 29. It is nearly the end of the quarter, meaning the AmEx Platinum cardholders will be scrambling to make sure they use their $75 lululemon credit before midnight tomorrow. Several months ago, American Express added the credit as a benefit, demonstrating the value of the $595 fee beyond travel. And I say…

    awrensays

    September 29, 2026
    Marketing
    advice, American Express, credit cards, it’s just marketing, Lululemon
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