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The wrong pursuit
“I wonder how tall she is.” I proceeded to go down a long journey to figure out the YouTuber’s height. Investigating link after link, I had to stop myself. “What are you doing? And why?” What difference would learning that piece of information make in my life? Learning is of course a good thing. However,…
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Finally touching on that American Eagle ad
Sometimes you find someone who says it much better than you ever could. I have been wading through what I could possibly write about the American Eagle ad fallout, the “great jeans” controversy. I have not had the time or mental space to dive into it. Luckily, I came across a video from Caleb Snell…
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What if you could make cashmere, with fewer goats?
An often -repeated issue that many people have with the fashion industry is waste. We aim our ire towards the fast fashion industry and the literal trash it produces, those countless clothing pieces that fill landfills after the consumer discards them. And yes, post-consumer waste is an issue. However, there is another problem the public…
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Louis Vuitton’s beauty launch is so close, but who is it for?
The time has come: Louis Vuitton Beauté is here. I wrote about this upcoming launch, but it is now upon us, with inventory available to shop in select stores at the end of August 2025. I could very easily get into the ins and outs of the 55 different lipsticks being launched and the palettes,…
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Is Crossfit the cure?
Be honest, within the last six months, have you considered starting CrossFit? Joining one of their affiliate gyms? Doing the workout of the day post on the website on your on? No? Twenty years ago, that might be a different story. When the method and the brand was on the fringe of fitness it was…
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Okay, so you want to test skincare in store
Last week I wrote about some tips for testing beauty products in store. Now let’s get more specific. You know, if you’ve been following this blog for a while, about my love affair with skincare. Because when I say skincare I really mean products that you put on your face, we have to make some…
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Byredo’s Casablanca Lily was love at first spray
I went in to the Byredo store on a mission: I was going to buy something. After falling in love with Blanche, perhaps that would be the one. But as I sniffed my way through the Night Veil collection, my goal shifted. This is the one I should get: Casablanca Lily. To say that it…
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Ulta and Target are breaking up
Ulta Beauty and Target have announced they will end their partnership in 2026. That means that expansive section of beauty brands in the middle of Target will have to transition to something else. In WWD’s reporting on the break-up, the author cited challenges from the Sephora x Kohl’s partnership and Amazon’s dip into prestige beauty.…
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So, someone else’s crisis is now yours
In a deleted TikTok, Huda Katta got to talking. I can’t tell you exactly about it, all I can report on is what the internet is interpreting it as. The founder of Huda Beauty is in some circles being claimed to have presented anti-semitic views as she criticized the state of Israel. Kattan has consistently…
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A Wren Says 