Tag: sport
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Angel Reese has a brand new deal
She was all over your TV during the historic women’s NCAA tournament. She’s a standout athlete in the WNBA. Her outfits are all over your feed. And now Angel Reese is expanding to your breakfast table and your closet. She’s got a deal with Reese’s for Reese’s Puffs cereal. That seems obvious. And now Juicy…
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For the men
Today on June 11 we are one year out. Just one year until the world comes to the United States for the FIFA Men’s World Cup. I’m looking forward to being glued to my TV for a whole month following all the games and when everyone, even the ones you least expect have something to…
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Hyrox is racing to the top
Think of what fitness based competition you could sign up to participate in. I imagine what comes to mind is 5k, 10k, marathon, Spartan race. What is the commonality? It is largely cardio based. And how often do people, who are even into fitness, declare their hatred for running? With the growing fitness and wellness…
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Sephora just entered the world of sports in a whole new way
If you are not new to social media, chances are you have seen the growing traction of women’s sports. Along with this has come brand deals galore. But why focus on individual athletes at a time when you could have an entire team? Well, clearly Sephora thought the same. More specifically, Sephora Canada is a…
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Tiger Woods is no longer a Nike athlete. He is his own brand.
Many athletes dream of one day getting their own shoe deal. The dream of the day that Nike taps them to be the face of their brand. They dream of being picked by a major corporation, entering into a contract, and making money from that deal. Not many dream of the day that they design…
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Tiger Woods debuted his first golf shoe
In January of 2024, Nike and Tiger Woods split ways. After a 27 year partnership throughout the golfer’s historic career, their relationship finally came to a close, but it was all for a strategic purpose. This December, Woods debuted his first golf shoe under the Sun Day Red label . The shoe is based on…
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La Roche Posay and pickleball match up
Last summer was the first time I played Pickle ball. I was hooked. I finally understood why the sport was sweeping the nation. I kept returning to play that summer on the outdoor courts. As much as I enjoyed playing the game, it seems that brands are paying even more attention. Skincare brand, La Roche…
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Why Replay Jeans is partnering with football clubs
Previously, I wrote about Replay’s partnership with FC Bayern München. The brand is the official denim and formalwear sponsor of the team. To me, it seemed odd, but looking into the brand, I started to understand the strategy. In 2016 interview, Replay pointed out that Germany is a key market for them. Looking at the…
A Wren Says 