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  • Smelling By the Fireplace

    I had a coworker once, who I didn’t care for, but I didn’t mind so much when he was around because smelled amazing. So I would always ask, “Why do you smell so good?” And the answer was always the same: By the Fireplace by Maison Margiela. Because of the name, I had always assumed…

    awrensays

    January 20, 2024
    Fragrance
    amber fragrances, bloganuary, fragrance review, maison margiela, replica
  • Chasing imperfection

    The socks are thrown in the draw, in singles instead of properly coupled with their mate. The broccoli is cooked in a steamer bag, instead of tossed with oil and seasoning and then baked at 450 degrees. The hair washed and then conditioned for 1 minute instead of undergoing a deep condition and steam treatment.…

    awrensays

    January 19, 2024
    Reflection
    Anything worth doing badly, bloganuary, confidence, imperfection
  • The consumer is the marketer

    Back in the day, when you saw a funny ad, that was it. You maybe told someone else about to check if they saw it too. If you were really quick, you could quickly press record on your VCR and keep that video forever. Or maybe tear out the page of the magazine and put…

    awrensays

    January 18, 2024
    Marketing
    ad campaign, consumer, consumer behavior
  • Why the Calvin Klein ad went viral

    If you haven’t seen the recent Jeremy Allen White Calvin Klein ads, you might be intentionally avoiding them. They are everywhere. As they say, they have gone viral. So if you weren’t hit with targeted ads, or passing by a billboard, chances are that someone showed it to you. But why is that? Why have…

    awrensays

    January 17, 2024
    Marketing
    ad campaign, Calvin Klein
  • Calvin Klein ads are working

    I wonder, when the team at Calvin Klein got together to devise their advertising strategy, did they have this media whirlwind in mind? How to you even account for virality when you determine how to invest your marketing dollars? Between the number of views and shares for the images of Jeremy Allen White and the…

    awrensays

    January 16, 2024
    Marketing
    ad campaign, Calvin Klein
  • A naked man is a joke.

    I was in the folk art museum is Asheville, observing the wooden sculpture of an artist whose name now escapes me. Among the delicately carved, busy carnival scene, were families enjoying themselves, people riding the roller coaster, a naked man running through the scene. I imagine it brought a smile to the carver’s face, something…

    awrensays

    January 15, 2024
    Marketing
    ad campaign, Calvin Klein, controversy, gender
  • I adore this smoothing body cream from OLEHENRIKSEN

    Straight to the point. I really like the OLEHENRIKSEN BeamCream Smoothing Body Moisturizer. I am on my second jar of this at this point. I decided to first try this after the Sol de Janeiro wasn’t moisturizing enough for me. This surprised me with how well it worked for my skin. It is a thick…

    awrensays

    January 14, 2024
    beauty
    Bodycare, dry skin, lotion, moisturizer
  • Do Son is a tropical vacation in a fragrance

    It is solidly winter here in the United States. I am feeling nostalgic for a warmer time. Do Son by Diptyque will help with that. It is a blend of solar florals that instantly transport me mentally to a breezy, tropical location.  For me, it was a vacation on the beach. I took the solid…

    awrensays

    January 13, 2024
    Fragrance
    diptyque, floral fragrances
  • More mistakes

    This year, I am tired to trying to be perfect. Or perhaps more accurately, I am tired of staying on the sidelines of life because I know that I won’t be able to do things perfectly therefore I don’t do them at all. This year I want to make more mistakes. I want more of…

    awrensays

    January 12, 2024
    Reflection
    Anything worth doing badly, confidence; imperfection
  • Some ideas

    Stay with me for a moment. What if there were a job where you could literally just play dress up al day and get paid for it? Like, what if you did that and then, maybe posted videos about? That would be crazy right? You are either in on this joke or are scrunching your…

    awrensays

    January 11, 2024
    Uncategorized
    bloganuary, bloganuary-2024-11, dailyprompt-1814
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