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  • A major drop from Acne Studios is on the way and it is definitely not clothing

    You might know them for their oversized neon scarves, but the latest drop from Acne Studios won’t be captured in pictures own your Instagram feed. (well maybe it will) The brand is finally entering the beauty space, set to release its first fragrance in April 2024. Acne Studios is partnering with luxury perfume brand Editions…

    awrensays

    March 13, 2024
    Fragrance
    Product releases
  • Who are you designing for?

    I am going to admit to you something very quick, which could color your perception just as fast. I have typically been wary of demands that runway shows include more larger sized individuals. In my mind, the runway show was a moving catalogue. I saw the models as just happening to be the form that…

    awrensays

    March 12, 2024
    fashion
    Fashion shows, inclusivity, marketing strategy, target market
  • Playing dress up with avatars- The latest online shopping innovation

    In a move to address the online returns rate, companies have turned to tech, like gaming tech. The company BODS has developed a virtual try-on tool to improve online shopping. By using your photos and/or biometric information, it creates avatars that can be customized to help you visualize how clothes might fit.  Multiple brands are…

    awrensays

    March 11, 2024
    Marketing
    marketing strategy, online shopping, returns
  • First impressions of the Sisleÿa L’Integral Eye & Lip Contour Cream

    After a few days of use, here are my first impressions of the Sisleÿa L’Integral Eye & Lip Contour Cream. This is undeniably a luxury skincare product and is formulated to target puffiness and signs of aging. The cream is thick and rich, much richer than I was expecting. I found that I needed to…

    awrensays

    March 10, 2024
    Skincare
    eye cream, Sisley Paris, skincare review
  • Oriana, a fragrant love story by Parfums de Marly

    To describe the fragrance Oriana, Parfums de Marly includes this phrase: Oriana, the story of a heroine with character and a hypnotic sillage.  That made me instantly curious and go about looking for the story of Oriana. In Lord Tennyson’s poem of the same name, Oriana is the woman who has won the heart of…

    awrensays

    March 9, 2024
    Fragrance
    citrus scents, fragrance review, fruity fragrances, gourmand fragrances, Parfums de Marly
  • Becoming a taker

    I am working on being a taker. I give way too much. I give up. I give away my power. And I give way too many cares. Instead, I want to start taking. I want to take my time instead of rushing through life. I want to take ownership of my own happiness. I want…

    awrensays

    March 8, 2024
    Reflection
    confidence, dailyprompt, dailyprompt-1873, just try
  • FitFinder- One way that brands are combatting the online returns problem

    While you’ve been doing your online shopping, you’ve likely come across FitFinder, suggested by the site to help you find your best fit. It’s a product developed by the company FitAnalytics and is now available on multiple brand sites. As a shopper, it is helpful to have a tool to figure out sight unseen what…

    awrensays

    March 7, 2024
    Marketing
    consumer behavior, marketing strategy, online shopping, returns
  • Nothing in life is free, especially online returns

    Ah the comfort of sitting on your own couch, browsing websites with a cup of coffee, and adding everything you could possibly want to cart. And then promptly returning it all because it didn’t fit. No harm done to you, at least you tried. But businesses however, are trying to cut down on that because…

    awrensays

    March 6, 2024
    Marketing
    consumer behavior, online shopping, returns
  • Running late for the success train

    I, friends, feel like an abject failure. That is harsh, but I do feel that I somehow fell far behind my peer group. I look with envy on their personal and professional successes. I sit back and wonder where I went wrong. Where did I get delayed on my course? I would love to say…

    awrensays

    March 5, 2024
    Reflection
    christian dior, dailyprompt, dailyprompt-1868, failure
  • Who is the fashion show for?- On The Row’s no phone request

    No pictures. No video. No phones. The guests of super luxury fashion brand, The Row, were strongly encouraged to avoid all of these things during their Autumn Winter 24 fashion show on in Paris. Instead of tech, they were to use the notepads on their chairs to record their thoughts on the collection. In commentary…

    awrensays

    March 4, 2024
    fashion
    Fashion shows, The Row
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