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Coach blends virtual and physical worlds to reach Gen Z
In case you missed just as I had, Coach has leaned into the world of virtual influencers in their Courage to Be Real campaign. This campaign features a series of web videos, following Imma and different celebrities on a path to self-discovery. The pinked haired Japanese influencer, Imma, is hailed as the world’s first virtual…
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On kickers and audiences
This blog is not really about making opinions or commentary on pop culture. (But I could change my mind about that in the future.) However, I think we can take some time to reflect what the Harrison Butker controversy can teach us. Regardless of what you think of what was said or not in that…
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A sliding scale for returns fees? Oh Polly introduces new policy to discourage returns
In the hopes of discouraging serial returns, online retailer Oh Polly is introducing new fees for returning products in the UK. If you are returning less than 50% of your order, your fee will be roughly 3 pounds. The fee increases every 10 percentage points, to the highest fee of 9 pounds for those returning…
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Three major companies faced shareholder challenges. Here’s the takeaway.
UPS. Home Depot. Coca Cola. What do they have in common? Well, recently each company it was shareholder challenges to their DEI initiatives. (You can read more on that here.) In each case, the proposals represented an extremely small minority of the opinion of the group of shareholders. Ultimately, none of the companies needed to…
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Have you tried the Cay Skin lip balm yet?
One of my new hobbies is trying to find the best lip balms for my way too often dry lips. On one such trip to Sephora, I was studying the options, scrutinizing labels and consistencies. I was ready when the Beauty Advisor came by and asked me what I was hoping to find: I need…
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Charlotte Tilbury has fragrances now. Let’s try one.
Charlotte Tilbury, the brand that I know best for its pillow talk line of lip products has entered the fragrance game. And it’s in an interesting way. Charlotte Tilbury released six fragrances with different emotional frequencies. They were formulated with mood boosting chemicals that should enhance the emotion in the fragrance name. I decided to…
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The wrong altar
I have come to this altar far too many times. I have made so many sacrifices here over the years. Before it, I placed opportunities and dreams, giving it all up hoping to receive that feeling in return. I gave it all for comfort. But this is the wrong place; I had been ill-advised and…
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Old sweatpants and eco-responsiblities
I’m looking down at the pair of sweats that I’m wearing, an old pair only good now for lounging and workouts. How long have I had these things and why? It seems I have unknowingly passed the 30 wears challenge. It’s a rule that circulated the internet to help people reconsider before they bought fast…
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Burberry wins infringement case vs Baneberry
Quick imagination session: Think Burberry. What comes to mind? Was it the tan check pattern? Was it the classic trench coat? Okay, imagine now, you are a Chinese shopper heading into the mall. There is a Baneberry store, selling trench coats, and checked patterns, and all with a back story of being developed in London.…
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So, did you hear about the possible Saks and Neiman Marcus buyout?
Investors are eyeing a deal that could put Neiman Marcus and Saks Fifth Avenue under the same ownership group. If you want to read more about that deal, you can do so with this WWD article. I am just here to speculate. If this deal goes through, what will it mean for the luxury shopping…
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A Wren Says 