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Gen Z wants to go back to the office. What’s that mean to you?
If you notice, media outlets have been reporting that Gen Z is pushing for a return to the office. While other generations have been relieved by the freedoms of remote work, this group wants to leave the comfort of their own homes. Why? As NPR puts it, it has to do with professional FOMO. They…
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It’s not just ads
When you talk to most people about marketing, their brains immediately shift to ads. Commercials, print ads, guerrilla in your face approaches. That’s what marketing is. But they don’t think about the subtle changes in packaging to attract their attention. Or the fact that some products are available exclusively in their region and not others.…
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Another possible trial for Hermes, this time it’s about their little game
It’s often referred to as the Hermes game. If you watch enough luxury influencer content, invariably you’ll end up the corners in the internet where super wealthy purse obsessed vloggers bemoan all the hurdles hey have to jump through to buy the coveted Birkin Bag. You have to go to this store. Make sure you…
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To the marketers only now concerned about a TikTok ban
Maybe this was you, one of those people who laughed about the out of touch congressmen who wanted ban TikTok. Maybe you were among those who publicly ridiculed them instead of taking it seriously. Maybe you are now among the many wondering what a ban on TikTok would do to your marketing strategy. Let’s be…
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Pure Rosewater from Chantecaille
A few quick spritzes of rose water onto my face. The scent alone is calming and brings me a sense of piece. When I first spritzed myself with the Eau de Rose de Mai from Chantecaille, I felt different. When I first tested the product, I would spray it on after as a last step…
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The Conservatory NYC was a fragrant oasis for me
The Conservatory– The name caught my attention as I perused the shop directory for Hudson Yards in New York. When I visited the shopping destination, I made sure to stop by and see what it was all about. Entering the place made me feel disconnected from everything outside. The entry way pulled me out of…
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What I’m really learning from my fragrance journey
It is strange how hobbies find you. I got into fragrances on a whim. It grew from marathon smelling sessions at Sephora as a free way to pass the time, to the hunt for the perfect scent for me, then finally to a full-blown passion for learning more about products and everything there is to…
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Creating a fragrance is more than just getting to what smells good
In honor of National Fragrance Day, let’s think about the journey it takes to make a fragrance. Because whether it is a bottle of perfume, body wash, or even laundry detergent, there was an entire process to get the item to smell the way it does. And trust me, it didn’t start with what smelling…
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Do you remember that fragrance ad from Emily in Paris?
In an episode of Emily in Paris, Sexy or Sexist, we see the team at odds on how a client’s new fragrance should be advertised to women. They want to communicate that the fragrance is for powerful women comfortable in their femininity. The client asserts that a naked woman will do the trick, while Emily…
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Reminiscing on the power of Nobu’s scent
I distinctly remember walking through Nobu Hotel in Atlanta. That distinctive scent has stayed with me. It was in the halls; it greeted me in the lobby. It was inescapable, but it was calming and comforting. Thinking about the scent now, I think about how it made me feel. It wasn’t just used to make…
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A Wren Says 