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  • Tiger Woods is no longer a Nike athlete. He is his own brand.

    Many athletes dream of one day getting their own shoe deal. The dream of the day that Nike taps them to be the face of their brand. They dream of being picked by a major corporation, entering into a contract, and making money from that deal. Not many dream of the day that they design…

    awrensays

    December 18, 2024
    Marketing
    brand, celebrity endorsers, sponsorship, sport
  • Tiger Woods debuted his first golf shoe

    In January of 2024, Nike and Tiger Woods split ways. After a 27 year partnership throughout the golfer’s historic career, their relationship finally came to a close, but it was all for a strategic purpose. This December, Woods debuted his first golf shoe under the Sun Day Red label . The shoe is based on…

    awrensays

    December 17, 2024
    News
    nike, Shoes, sport, Tiger Woods
  • Reflecting on a stranger

    I never met Virgil Abloh, but as a someone who was starting to finally accept her interest in fashion, I knew him. His name was oft repeated, and often in mouths full of praise. He had his own brand, Off White, was the creative director at Louis Vuitton, received multiple awards, and somehow still found…

    awrensays

    December 16, 2024
    Reflection
    dailyprompt, dailyprompt-2156
  • This Sephora Collection mask saved my morning

    I have to admit, I am testing a new moisturizer that is really letting me down. But I am trying to give it a chance. That has meant dealing with dry skin, constantly in need of help. On a morning where my skin was feeling particularly dry, I remembered I had a Sephora Collection Hydrating…

    awrensays

    December 15, 2024
    Skincare
    dry skin, face mask, sheet masks, skin-care, Skincare, skincare review
  • Smelling I Am Her by Forvr Mood

    My first foray into Forvr Mood fragrances was I am Her.  At first spray, I thought it was slightly powdery, then I got my nose going. I could finally detect the slight fruity sweetness. I get why she called it I am Her. It is decidedly feminine, pleasant, and approachable. Described as an “it- girl”…

    awrensays

    December 14, 2024
    Fragrance
    fragrance review, gourmand fragrances
  • Conversations in Copenhagen

    I went in to the gym to get a quick workout in. Really, I just wanted to add some insights about the gym amenities to my review of Villa Copenhagen. Unfortunately, there were other people in there so I didn’t feel comfortable taking pictures. I haphazardly pulled together an idea of a workout . After…

    awrensays

    December 13, 2024
    Reflection
    international travel
  • Eating at Ancestrale in Copenhagen

    Digitally stalking the city of Copenhagen on Google maps, I noticed a restaurant with a name that caught my eye. Ancestrale.  It was just a short walk from where I was staying, so I made my way over. The interior was very casual. The wait staff shuffled around in shorts and sneakers. We relied solely…

    awrensays

    December 12, 2024
    travel
    Copenhagen, Denmark, food, international travel, restaurants, travel
  • A stay at Villa Copenhagen

    Ah yes, Villa Copenhagen. In the spirit of the voting for Travel+Leisure’s world’s best, I think it’s time I give you my review of this fine hotel. Let’s go back to this summer. I packed my bags at Coco Hotel in Vesterbro and made the walk over, deeper in to the Copenhagen city center. It…

    awrensays

    December 11, 2024
    travel
    Copenhagen, Denmark, Europe, hotel-review, Hotels, international travel
  • These are the hotels I’m recommending, if you’re wondering

    Voting for the Travel+Leisure awards has opened. Here are four hotels I will be nominating. It’s only right for me to start this off with the hotel that started it all for me. 1 Hotel Brooklyn Bridge was the first “nice” hotel I ever stayed at and gave a glimpse into what excellent service meant.…

    awrensays

    December 10, 2024
    travel
    1 hotel, Boston, Brooklyn bridge, Copenhagen, hotel, hotel-review, Hotels, luxury, New York, travel
  • Well, who put a Sephora ad in my MMA show?

    As the coverage came to a conclusion on the Perez/Smith MMA bout, an ad started playing. “The biggest Sephora sale of the year is here!” And then it was closely followed by a Macy’s ad. Well, that’s weird. Fashion and beauty are not your typically brands seeking to reach the typical MMA content consumer. This…

    awrensays

    December 9, 2024
    Marketing
    advertising, consumer, consumer behavior, target market
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