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Faster isn’t always better
Too big a bet on mobile orders. A belief that drive-thrus would save the company. The new Starbucks CEO made this observation as he worked through the reason behemoth coffee chain was struggling. In pursuit of efficiency, they lost sight of customer experience. Faster does not always equal better if it causes you to fall…
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There’s this rumor about Snooki
“Well, you know Louis Vuitton sent her a Gucci bag so she wouldn’t be seen filmed with theirs.” The rumor has been circulating for years about Snooki, the beloved meatball of Jersey Shore. Snooki, nee Nicole Polizzi, has since debunked this rumor, but it continues to run the circuit. The idea is that a luxury…
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Here lies dear Duo
With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…
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Falling out of love with skincare?
This feels a bit extreme, but I think I am falling out love with skincare. Or well, we are at least on strained terms. Right now, the current slate of products I have been trying have underwhelmed me. As we get deeper and deeper into winter, I haven’t felt anything but dry skin on my…
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Martin Margiela Replica (fragrances) for a dream
As I was browsing the Norstrom page for new releases, I gasped and immedieatly clicked. There were new fragrances by Martin Margiela Replica. I must admit, the thing the most triggered my interest was a new bottle design. The two new scents, Soul of a Forest and Dancing in the Moonlight featured a departure from…
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One day
That is so beautiful. I would love to have something like that. Maybe one day. Wow, she’s so strong. I wish I could do that. Maybe one day. Man, I don’t feel great and should probably do something about it. Maybe one day. I’ve never seen One Day on a calendar but I imagine it…
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Show not tell
Have you ever meant one those people who talks a big game, someone who tells you all about their skill sets and accomplishments, and keeps telling you about them? In all your observations, you came to own conclusions of who he was, regardless of what he said. As a quick PSA, when it comes to…
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No to the customer
There’s account that I have gotten a lot of amusement out of lately. The creator’s name is Kaeli. She recounts funny stories from her career in retail. In her last video, she said the thing she had promised she would say on her last shift: No. No to the customer who entered the store and…
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A more well-rounded loyalty program: Selfridges Unlocked
With most loyalty programs, customers are rewarded for how much they spend. Selfridges will do that, just like everyone else, but they will go one more. With they Unlocked program, loyal customers will be awarded keys not just for how much they buy but how often they visit British department store. Shoppers will scan their…
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True Classic knows their consumer
The CEO of True Classic described their model consumer: A man who wants his clothes to look good, without breaking the bank, and is a little overweight. That last bit hit me hard. It seemed a bit rough, like a rude assessment of their loyal customers. However, now I’m really hearing it. They aren’t being…
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A Wren Says 