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  • Ben and Jerry want their ice cream back

    Ben and Jerry want their company back. Since selling their eponymous ice cream brand to Unilever, they have faced barriers keeping true to their roots. As they attempt, through the independent board, to put their progressive values at the core of what they do, Unilever have pushed back. In protest to the war in Gaza,…

    awrensays

    February 27, 2025
    News
    brand, controversy, value alignment
  • Faster isn’t always better

    Too big a bet on mobile orders. A belief that drive-thrus would save the company. The new Starbucks CEO made this observation as he worked through the reason behemoth coffee chain was struggling. In pursuit of efficiency, they lost sight of customer experience. Faster does not always equal better if it causes you to fall…

    awrensays

    February 26, 2025
    Marketing
    brand identity, customer experience, Starbucks
  • There’s this rumor about Snooki

    “Well, you know Louis Vuitton sent her a Gucci bag so she wouldn’t be seen filmed with theirs.” The rumor has been circulating for years about Snooki, the beloved meatball of Jersey Shore. Snooki, nee Nicole Polizzi, has since debunked this rumor, but it continues to run the circuit. The idea is that a luxury…

    awrensays

    February 25, 2025
    Marketing
    brand, brand image, consumer, luxury, perception
  • Here lies dear Duo

    With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…

    awrensays

    February 24, 2025
    Marketing
    communication, marketing strategy, public relations
  • Falling out of love with skincare?

    This feels a bit extreme, but I think I am falling out love with skincare. Or well, we are at least on strained terms. Right now, the current slate of products I have been trying have underwhelmed me. As we get deeper and deeper into winter, I haven’t felt anything but dry skin on my…

    awrensays

    February 23, 2025
    Skincare
    advice, beauty, dry skin, just try, Skincare
  • Martin Margiela Replica (fragrances) for a dream

    As I was browsing the Norstrom page for new releases, I gasped and immedieatly clicked. There were new fragrances by Martin Margiela Replica. I must admit, the thing the most triggered my interest was a new bottle design. The two new scents, Soul of a Forest and Dancing in the Moonlight featured a departure from…

    awrensays

    February 22, 2025
    Fragrance, Uncategorized
    citrus scents, floral fragrances, Fragrance, fragrance review, maison margiela, perfume, perfumes, woody fragrance
  • One day

    That is so beautiful. I would love to have something like that. Maybe one day. Wow, she’s so strong. I wish I could do that. Maybe one day. Man, I don’t feel great and should probably do something about it. Maybe one day. I’ve never seen One Day on a calendar but I imagine it…

    awrensays

    February 21, 2025
    Uncategorized
    goal setting, mindset
  • Show not tell

    Have you ever meant one those people who talks a big game, someone who tells you all about their skill sets and accomplishments, and keeps telling you about them? In all your observations, you came to own conclusions of who he was, regardless of what he said. As a quick PSA, when it comes to…

    awrensays

    February 20, 2025
    Marketing
    brand, brand identity, perception
  • No to the customer

    There’s account that I have gotten a lot of amusement out of lately. The creator’s name is Kaeli. She recounts funny stories from her career in retail. In her last video, she said the thing she had promised she would say on her last shift: No. No to the customer who entered the store and…

    awrensays

    February 19, 2025
    Marketing
    retail
  • A more well-rounded loyalty program: Selfridges Unlocked

    With most loyalty programs, customers are rewarded for how much they spend. Selfridges will do that, just like everyone else, but they will go one more. With they Unlocked program, loyal customers will be awarded keys not just for how much they buy but how often they visit British department store. Shoppers will scan their…

    awrensays

    February 18, 2025
    Marketing
    consumer behavior, loyalty program, luxury, luxury stores, stores
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