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  • Enter the smellmaster

    You know how people love that “new car smell.” It’s so beloved that it has been captured and interpreted into a scent you could hang from the rearview of your twenty-year older beater. Truth be told, that smell is just a combination of various chemicals used in manufacturing the cars. We have come to associate…

    awrensays

    March 18, 2025
    Uncategorized
  • There’s more to the virality of Baccarat Rouge 540

    If you haven’t heard of the fragrance Baccarat Rouge 540 (BR540), I would like to know where you live. Is it possible that you just never get data, or perhaps you are completely out of wifi range? I am surprised you’re able to read this post. The truth is that the fragrance from Maison Francis…

    awrensays

    March 17, 2025
    Marketing
    Fragrance, maison francis kurkdijan, marketing analysis, national fragrance week
  • A few Chanel Beauty first impressions

    I tried three skincare products from Chanel. They were just testers, so really this is just a first impressions post. Spoilers: I wasn’t impressed. At the time of trial, my major skin concern was dryness. Ergo, that’s what I was focusing on. And mind you, I was also testing this in late fall and winter.…

    awrensays

    March 16, 2025
    Skincare
    Chanel, luxury, moisturizer, serum, skin-care, Skincare, skincare review, skincare-routine, toner
  • Dear Thé Vanille by Nette: It’s not you; it’s me.

    I have been spraying on Nette’s Thé Vanille to head out for the day. Without really thinking about, it’s just been a few spritzes and then out the door. Partly because I wanted to test the fragrance out, and partly because I knew it was unoffensive. No one seems to notice I’m wearing it, even…

    awrensays

    March 15, 2025
    Fragrance
    clean fragrance, fragrance review, vanilla
  • I went to the grocery store

    I went to the grocery store today. Perhaps that seems unremarkable to you. Maybe it is, but that doesn’t make it “not” a big achievement in my day. I am claiming that moment as a success because I fought against the inertia keeping me on the couch. I made a difficult decision to leave my…

    awrensays

    March 14, 2025
    Reflection
    goals, mindset
  • Demna heads to Gucci

    We have news. Back in February, I wrote about the departure of Sabato de Sarno from Gucci. We now know the person who will fill the role. It’s Demna, who may know from his work at Balenciaga, making trash bags cool again. I’m going to speculate some things here. First, reporting from Vogue Business indicates…

    awrensays

    March 13, 2025
    News
    Balenciaga, creative director, Demna Gvalsia, Gucci
  • Soon you could be completely dressed in Louis Vuitton, even your face

    Continuing the trend, Louis Vuitton is the latest luxury brand to enter the beauty category. The products, expected to include lip balms, lipsticks, and eyeshadows, are set to release in autumn 2025. (Side question: I wonder if this will coincide with Paris Fashion Week?). The brand has tapped Pat McGrath as the beauty director to…

    awrensays

    March 12, 2025
    News
    beauty, louis vuitton, luxury, Product releases
  • For consistency

    I don’t know what to write about today, but I am writing anyway. I have been posting daily, for nearly three years. It is my longest running habit. I am learning about the power of consistency. And consistency requires doing things, even if you don’t feel like it, even if the circumstances are the best.…

    awrensays

    March 11, 2025
    Reflection
    consistency
  • Just rambling thoughts about sponsored research

    As I was looking into what, if anything, you should be sure to clean while traveling, I can across a press release. They said that research indicated how germs spread through hotels. Then I noticed this was from Lysol. Perhaps, it is reputable and holding to the highest of ethical guidelines. But that’s not what…

    awrensays

    March 10, 2025
    Reflection
    opinion
  • Quick Review: Honey Halo moisturizer from Farmacy

    I had high hopes for the Honey Halo Hydrating Ceramide Face Moisturizer from Farmacy. But alas, it has disappointed me just like others. My skin seemed to absorb the product. When I went to recheck the website, the model’s skin looks dewy. My skin, after a few minutes looked matte. It makes me wonder if…

    awrensays

    March 9, 2025
    Skincare
    dry skin, moisturizer
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