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  • When lack of promotions is the promotion

    While so many brands are promoting their Cyber Monday deals, I can assure that there is one out there that definitely won’t. Framework, which I’ll describe as a DIY computer brand, doesn’t do promotions. Writing about this on their blog they had this to say: “You may have noticed by this point that we haven’t…

    awrensays

    December 2, 2024
    Marketing
    advertising, Marketing, marketing strategy, promotions
  • Quick review of the Body Shop muslin cloths

    What it is-  Muslin Cleansing Cloth from the Body Shop– $7 for 1 What it is for- Facial cleansing Why I like it- It helps me make sure my face is really clean. Any lingering cleanser and makeup is more easily removed What I don’t like- It is a bit rough in texture. It feels…

    awrensays

    December 1, 2024
    Skincare
    cleanser, skincare review, tools and devices
  • A focused review of I Want Choo Le Parfum

    What did I try?- Jimmy Choo I Want Choo Le Parfum, $150 for 100mL What are the notes?- Did I like it?- It was okay. Not my favorite, but not the worse. There is something synthetic feeling on the top when I smell it on my skin, but that goes away for me after a…

    awrensays

    November 30, 2024
    Fragrance
    floral fragrances, fragrance review, Jimmy Choo, woody fragrance
  • Black Friday reflection

    I went without. I knew the sale was coming up, so I figured I might as well wait. Why buy it now when it would be cheaper later? I come back to that decision and reassess. Why are you putting off what it is good for you now, what you need now, for a so-called…

    awrensays

    November 29, 2024
    Reflection
    mindset, what do you want
  • Quality is more than a feeling

    Last year, I went down a rabbit hole trying to figure out what luxury was. That then took me down a different one to determine what quality was. I previously wrote about seven dimensions of perceived quality. Well, today I watched Bliss Foster go through his own list of possible dimensions. Then he came to…

    awrensays

    November 28, 2024
    fashion
    luxury, quality
  • Psst… try to stay calm this Black Friday

    You’re doing it right now. You’re scouring the internet for deals. You’re hoping the thing you’ve had your eye on will reduce in price. Black Friday is almost here, and you want to be ready. Of course, I am well aware about the need, and sometimes just a desire, to save money. That is what…

    awrensays

    November 27, 2024
    Marketing
    Black Friday, cyber monday, deals, holiday-shopping, money saving tips, shopping
  • It’s never just a t-shirt

    It was a brief conversation. “I’m thinking about creating a brand. But I want it to be something more. People aren’t just buying t-shirts; they’re buying a lifestyle.” It is a t-shirt that covers your body, perhaps keeps you marginally warm, but it also is a way to signal who you are to the world.…

    awrensays

    November 26, 2024
    Marketing
    consumer behavior, product development, psychographics
  • CrossFit’s crisis and what to learn from it

    A tragedy happened at the most recent CrossFit Games that rocked the community. One of their strongest competitors died by drowning in an open water event. For month, athletes, spectators, and general fans of the sport awaited the results of the independent third-party investigation launched by the sporting body. The results: we can’t tell you…

    awrensays

    November 25, 2024
    News
    communication, controversy, crisis, crisis-management, management, Marketing, public relations
  • A scalp scrub I actually like

    The Ouai Scalp and Body Scrub has my full attention. It is my version of Goldilocks’s choice. It is not too hard, or rather like other scrubs that seem to want to remove all of the layers of my skin. Nor is it too soft, and then might as well just be a cream cleanser.…

    awrensays

    November 24, 2024
    beauty
    Reviews, ouai, Bodycare, body care, exfoliant, hair care, textured hair, scrub
  • If you already like Delina by Parfums de Marly…

    I approached a stranger minding her business, as was I. She turned to me, “You smell good.” “Thank you. No one ever notices.” “Well, you do.” I was wearing Delina Exclusif by Pafums de Marly. I don’t often get fragrance compliments, so when I do I take note. If you somehow escaped the virality of…

    awrensays

    November 23, 2024
    Fragrance
    amber fragrances, Delina, floral fragrances, fragrance review, Parfums de Marly
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