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That’s not really marketing
A glossy four page spread. A bus shelter wrapped in branding. An insurance commercial that brings you to tears. Ads, ads everywhere. That is marketing. Yes, it is, but also no. Advertising had become such a big part of my life, as a TV obsessed kid who would have watched hours upon hours of non-skippable…
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The smallest big idea
I decided to go to the gym, hit the treadmill and focus on getting better and running. But I also wanted to keep my hoodie on. Every time I started my run intervals, the strings bopped around and hit me. Previously wearing a different hoodie, those little metal aglets at the end of the strings…
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The new duo at Loewe
The design duo and founders of Proenza Schouler, Jack McCollough and Lazaro Hernandez, are now taking their talents to Loewe, as co-creative directors. This announcement comes just one week after Jonathan Anderson announced his exit from the post. The first thing I thought was that this signals a similarly quirky aesthetic will likely be maintained…
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On fragrance in skincare
If you watch many skincare influencers, fragrance is the worst possible thing that you can ever have in your skincare. Anything that has a fragrance is destroying your skin. That might seem extreme, but it matches their energy. If you let them tell it, fragrance is an unnecessary skincare ingredient. Let’s be real. Fragrance costs…
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Coconut Skin by Phlur is my gym bag staple
Coconut Skin by Phlur has been living in my gym bag. The body spray seems like the appropriate staple to get me ready to face the day after my studio classes. Even though there is very clearly coconut in the name, to me this smells more of rich caramel with a floral edge and a…
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Scented and seen
Just a quick spritz in the crook of my elbow. And the other, and then here and there. But just as quickly as I come to enjoy my scent, the doubts start creeping in. “Was it too much? Will someone else notice my fragrance? I should try to tone it down.” As much as I…
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What if AI could develop your favorite scent?
Regardless of the industry, many of us are focused on the power of artificial intelligence. Our conversations center around how we could be using the tool to become more efficient. Well, one of the least efficient processes that I am engaged in personally is the hunt for my favorite scent. I have spent years, money,…
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I can smell who you voted for
I can smell who you voted for. Literally, and I don’t mean that your body chemistry or pheromones help predict your political leanings. I mean that Donald Trump is selling fragrances at $199 a bottle, and some of them are listed as sold out. You can probably count yourself to sleep with all of the…
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Enter the smellmaster
You know how people love that “new car smell.” It’s so beloved that it has been captured and interpreted into a scent you could hang from the rearview of your twenty-year older beater. Truth be told, that smell is just a combination of various chemicals used in manufacturing the cars. We have come to associate…
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There’s more to the virality of Baccarat Rouge 540
If you haven’t heard of the fragrance Baccarat Rouge 540 (BR540), I would like to know where you live. Is it possible that you just never get data, or perhaps you are completely out of wifi range? I am surprised you’re able to read this post. The truth is that the fragrance from Maison Francis…
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A Wren Says 