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  • Now on to Starbucks’s big weakness

    Okay, now we are in the second grid of your SWOT analysis. You’ve taken the time to think about your strengths. Now you need to figure out your weaknesses. (The opportunities and threats will come next.) When it comes to the SWOT analysis, your weaknesses are those things that have come up as issues over…

    awrensays

    May 7, 2025
    Marketing
    marketing analysis, Starbucks, SWOT, swot-analysis, worker abuse
  • Rethink your strengths, using Starbucks as an example

    You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…

    awrensays

    May 6, 2025
    Marketing
    business, Marketing, marketing analysis, marketing strategy, Starbucks, SWOT, swot-analysis
  • Back to basics with your SWOT

    If you have taken an intro to marketing class (and many other topics), chances are that you were asked to complete a SWOT analysis at some point. Whether it was in a grid or a list, your instructions were to list out the Strengths, Weaknesses, Opportunities, and Threats of whatever the chosen entity was. Well,…

    awrensays

    May 5, 2025
    Marketing
    business, market research, Marketing, marketing analysis, SWOT, swot-analysis
  • I was wrong about this lip plumper from Makeup by Mario

    I had heard of plumping glosses before. Between the idea of walking around with lips that looked inflated and that hurt, I decided they weren’t for me. But then I received the Makeup by Mario Moistureglow Plumping Lip Serum when I visited the Makeup by Mario booth at Sephoria. I held the product in my…

    awrensays

    May 4, 2025
    beauty
    beauty, dry lips, lip balm, Makeup
  • The calm of Guiding Water, by The Harmonist

    From the name alone, I would assume Guiding Water by The Harmonist would smell calm and inviting. Perhaps it would be something that would comfort you as you embark on your own path. To me it smells pure and clean. Instead of a rushing river, my mind’s image is that of a clear day with…

    awrensays

    May 3, 2025
    Fragrance
    clean scents, fragrance review, The Harmonist
  • Run your own race

    I got up to the starting line, wearing basic gym clothes in a sea of coordinated sets. I took off walking while everyone else ran at a brisk pace. I went slowly, getting lapped, so many times. There were moments when I thought surely I should have dressed differently, I should have tried harder, I…

    awrensays

    May 2, 2025
    Reflection
    confidence, mindset, personal growth, personal-development
  • What you should know as a Hyrox newbie

    Maybe your social media feed has finally switched to full Hyrox content. And perhaps now you are considering signing up for your first race. I am here for you. On the other side of my first race and now no longer sore, I bring you my advice. It is a mixture of mistakes I made…

    awrensays

    May 1, 2025
    Productivity
    advice, fitness, health, Hyrox, running, tips, training
  • My first Hyrox and all I got was a lousy patch

    Now that I am on the other side of my first Hyrox experience with my finisher patch in hand, I am looking back at Hyrox Atlanta 2025 with event management eyes. I enjoyed my experience challenging myself during the race, but these are the things I noticed as part of the greater event. Crowd Crossings…

    awrensays

    April 30, 2025
    travel
    Atlanta, critique, events, fitness, Hyrox
  • I just completed Hyrox as a completely average gymgoer

    Can you do Hyrox with no training?

    awrensays

    April 29, 2025
    travel
    Atlanta, fitness, Hyrox, sport
  • Hyrox is racing to the top

    Think of what fitness based competition you could sign up to participate in. I imagine what comes to mind is 5k, 10k, marathon, Spartan race. What is the commonality? It is largely cardio based. And how often do people, who are even into fitness, declare their hatred for running? With the growing fitness and wellness…

    awrensays

    April 28, 2025
    Marketing
    fitness, Hyrox, sport, target market
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