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  • First impressions of the newest scent from Initio Parfums

    The sales associate took my hand and sprayed a spritz of Initio Parfums newest fragrance, Power Self. I allowed the fragrance to dry down and tried to hide my disappointment. There was something sharp that I regretted having on the back of my hand. Power Self $410 for 90 mL Notes: White Flowers, Osmanthus, White…

    awrensays

    May 17, 2025
    Fragrance
    fragrance review, Initio Parfums, luxury, woody fragrance
  • The first 5k

    Over ten years ago, I decided to sign up for my first 5k. I remember that moment now, as I look down at the sweatpants that I bought to train all winter in. I was so excited by the prospect of the race that I went on a shopping spree to buy everything I would…

    awrensays

    May 16, 2025
    Reflection
    dailyprompt, dailyprompt-1940, Discipline, fitness, goals, mindset, training
  • Where the customers are

    A while back, I hopped on a Vogue Business webinar. As the conversation got going, I typed my question into the chat, “I’m curious about the idea of being where your customers are. How do you go about staying abreast of new platforms and engaging there, without chasing trends yourself?” As social media platforms rise…

    awrensays

    May 15, 2025
    Marketing
    marketing strategy, social media
  • The cost of materials fallacy

    It still baffles me that people continue to use the argument that items are overpriced based on what they have calculated the price of the materials to be. If a brand were to ever charge you for an item, purely based on the price of the materials, they would go out of business. For a…

    awrensays

    May 14, 2025
    Marketing
    consumer behavior, price
  • Hunt for the magic planner

    I’ve spent hours searching for the perfect agenda for me, just a planner that didn’t force me to schedule my day in a particular way, or shout out inspirational quotes, or assault me with stickers. I finally settled on one, only to find it didn’t magically organize my life for me. Such a waste of…

    awrensays

    May 13, 2025
    Productivity
    dailyprompt, dailyprompt-1937, habits, planning
  • These college announcement parties are an opportunity

    They call it a bed party. It’s a growing trend where rising college freshman and their families decorate their bed and room to indicate their chosen college. To let the world where you’ve chosen to go to college, you deck out your in college memorabilia along with packaged goods in school colors. Don’t forget the…

    awrensays

    May 12, 2025
    Marketing
    opportunities, social media, SWOT, swot-analysis, trends
  • How well does a grape water mist work?: Thoughts on this Caudalie product

    I picked up the Caudalie Grape Water Moisturizing Face Mist to give the brand a second chance. As a reminder of my previous post, I am not a fan of their Beauty Elixir. I found, though social media sings its praises, the extracts and essential oils in the blend irritated my skin. That led me…

    awrensays

    May 11, 2025
    Skincare
    Caudalie, dry skin, facial mist
  • A soft rose scent from Chloé

    I woke up and wanted to smell sweet and feminine and floral, for some strange reason. Perhaps it was a callback to the favorite scents of my youth. Or maybe I was just looking for something to shift my mood for the day. I scoured my collection to see if I could find something to…

    awrensays

    May 10, 2025
    Fragrance
    Chloé, feminine fragrance, fragrance review, lancome idole aura, rose fragrances
  • SWOT yourself

    I had a moment. I realized that I am most successful when I stick strictly to a routine, to a degree that worries others. I excel there. I feel great there. However, my biggest flaw is that I believe that I shouldn’t have to do that. Other people are able to just decide what they…

    awrensays

    May 9, 2025
    Reflection
    goal setting, goals, personal growth, personal-development, self improvement, SWOT
  • Starbucks should definitely consider these two things

    Finally, you have completed the first part of your SWOT analysis. You looked in to the strengths and weaknesses internal to your organization. Now it’s time to look outside: your opportunities and threats. Opportunities and threats are those things that are happening that are external to your organization. Opportunities are those things that could help…

    awrensays

    May 8, 2025
    Marketing
    economy, marketing analysis, politics, SWOT, swot-analysis, tariffs
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