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  • The new duo at Loewe

    The design duo and founders of Proenza Schouler, Jack McCollough and Lazaro Hernandez, are now taking their talents to Loewe, as co-creative directors. This announcement comes just one week after Jonathan Anderson announced his exit from the post. The first thing I thought was that this signals a similarly quirky aesthetic will likely be maintained…

    awrensays

    March 24, 2025
    News
    creative director, Loewe
  • On fragrance in skincare

    If you watch many skincare influencers, fragrance is the worst possible thing that you can ever have in your skincare. Anything that has a fragrance is destroying your skin. That might seem extreme, but it matches their energy. If you let them tell it, fragrance is an unnecessary skincare ingredient. Let’s be real. Fragrance costs…

    awrensays

    March 23, 2025
    beauty
    advice, Fragrance, national fragrance week
  • Coconut Skin by Phlur is my gym bag staple

    Coconut Skin by Phlur has been living in my gym bag. The body spray seems like the appropriate staple to get me ready to face the day after my studio classes. Even though there is very clearly coconut in the name, to me this smells more of rich caramel with a floral edge and a…

    awrensays

    March 22, 2025
    Fragrance
    body mist, body spray, fragrance review, gourmand fragrances, national fragrance week, Phlur
  • Scented and seen

    Just a quick spritz in the crook of my elbow. And the other, and then here and there. But just as quickly as I come to enjoy my scent, the doubts start creeping in. “Was it too much? Will someone else notice my fragrance? I should try to tone it down.” As much as I…

    awrensays

    March 21, 2025
    Reflection
    confidence, dailyprompt, dailyprompt-1884, fear, mindset, national fragrance day, self-talk, what do you want
  • What if AI could develop your favorite scent?

    Regardless of the industry, many of us  are focused on the power of artificial intelligence. Our conversations center around how we could be using the tool to become more efficient. Well, one of the least efficient processes that I am engaged in personally is the hunt for my favorite scent. I have spent years, money,…

    awrensays

    March 20, 2025
    Fragrance
    AI, artificial intelligence, innovation, national fragrance week, technology
  • I can smell who you voted for

    I can smell who you voted for. Literally, and I don’t mean that your body chemistry or pheromones help predict your political leanings. I mean that Donald Trump is selling fragrances at $199 a bottle, and some of them are listed as sold out. You can probably count yourself to sleep with all of the…

    awrensays

    March 19, 2025
    Fragrance
    donald-trump, national fragrance week, politics, Product releases, trump
  • Enter the smellmaster

    You know how people love that “new car smell.” It’s so beloved that it has been captured and interpreted into a scent you could hang from the rearview of your twenty-year older beater. Truth be told, that smell is just a combination of various chemicals used in manufacturing the cars. We have come to associate…

    awrensays

    March 18, 2025
    Uncategorized
  • There’s more to the virality of Baccarat Rouge 540

    If you haven’t heard of the fragrance Baccarat Rouge 540 (BR540), I would like to know where you live. Is it possible that you just never get data, or perhaps you are completely out of wifi range? I am surprised you’re able to read this post. The truth is that the fragrance from Maison Francis…

    awrensays

    March 17, 2025
    Marketing
    Fragrance, maison francis kurkdijan, marketing analysis, national fragrance week
  • A few Chanel Beauty first impressions

    I tried three skincare products from Chanel. They were just testers, so really this is just a first impressions post. Spoilers: I wasn’t impressed. At the time of trial, my major skin concern was dryness. Ergo, that’s what I was focusing on. And mind you, I was also testing this in late fall and winter.…

    awrensays

    March 16, 2025
    Skincare
    Chanel, luxury, moisturizer, serum, skin-care, Skincare, skincare review, skincare-routine, toner
  • Dear Thé Vanille by Nette: It’s not you; it’s me.

    I have been spraying on Nette’s Thé Vanille to head out for the day. Without really thinking about, it’s just been a few spritzes and then out the door. Partly because I wanted to test the fragrance out, and partly because I knew it was unoffensive. No one seems to notice I’m wearing it, even…

    awrensays

    March 15, 2025
    Fragrance
    clean fragrance, fragrance review, vanilla
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