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  • 6 things to know before your first SXSW experience

    I went to SXSW for the first time in 2025. I did a little bit of research ahead of time of what to expect, but I didn’t know fully know what all would go down. Now that I am on the other side of the experience, I will provide a resource to you of 6…

    awrensays

    April 15, 2025
    travel
    advice, first timer, SXSW
  • My initial thoughts on SXSW 2025

    We are about a month on from this year’s SXSW. The 2025 event was my first experience at this inaccurately named conference. It was instead smorgasbord of everything possible. I went into it not knowing too much of what to expect and left with a lot of learning. I will have deeper reflections in the…

    awrensays

    April 14, 2025
    travel
    SXSW
  • Are you reading the instructions?

    This won’t be a full-on product review here, but I do want to point out something. Maybe you should read instructions. I think back to my seeming hatred for the Laneige lip mask. Everyone it seems everywhere uses it as a lip balm. So, I followed suit, and I hated it. It seemed like it…

    awrensays

    April 13, 2025
    Skincare
    advice, Laneige
  • Exploring the world of Trudon

    When you first get on the luxury candle side of YouTube, you will pretty soon hear about Trudon. I personally watched multiple videos where people spoke highly of the brand. As I walked through the Aventura Mall and saw the boutique before me, it was if I was completing a mission that CandleTube sent me…

    awrensays

    April 12, 2025
    Fragrance
    candles, luxury, luxury stores, Store experience, Trudon
  • Keep it up

    The writer’s block is getting to me today. I have had more than enough time to write up a post. In fact I have been writing. I just don’t like what I’ve come up with. I feel like I keep trying to make things work. I keep trying to make the prompt work, but nothing.…

    awrensays

    April 11, 2025
    Reflection
    consistency
  • Expensive doesn’t equal durable

    Okay, this my final reflection on the Van Cleef and Arpels drama. I just have this last thing to say. A key issue in this story is that this entire story is ridiculous, given the price of the bracelet. As mangomoniica tells her story, it is revealed that her Alhambra bracelet started to tarnish after…

    awrensays

    April 10, 2025
    News
    controversy, marketing strategy, price, Van Cleef and Arpels
  • One store associate does not your brand make, but…

    I’m continuing my series on the Van Cleef and Arpels drama as outlined in mangomoniica’s stories on TikTok. You can view them all on her page, but let’s think about the root of the storytime. Her discontent was rooted in the actions of one employee. That experience soured her taste for the brand overall. There…

    awrensays

    April 9, 2025
    Marketing
    customer experience, Store experience, Van Cleef and Arpels
  • A hot take on the Van Cleef and Arpels drama

    If you have been on the luxury side of TikTok and YouTube, you are probably aware of the mangomoniica drama regarding Van Cleef and Arpels. As a quick review: she bought a bracelet, was unhappy with the quality, went to the store, and was unhappy with the service she received. That launched what feels like…

    awrensays

    April 8, 2025
    Marketing
    brand identity, brand image, customer service, luxury, social media, target market, Van Cleef and Arpels
  • The Van Cleef and Arpels TikTok drama

    A tiktok creator, who goes by the handle mangomoniica, is sore with Van Cleef and Arpels. As she tells it, she had her 18k gold Alhambra bracelet for all of two months before it started to tarnish. She took the item into the store and had it sent away for cleaning. When it returned to…

    awrensays

    April 7, 2025
    News
    controversy, customer service, jewelry, luxury, quality, Van Cleef and Arpels
  • Dior Forever Hydra Nude is a welcome addition to the line

    I know very little about makeup, but I am still choosing to explore new products. That’s partly why I want to write to you a bit about Dior’s Hydra Nude foundation. As someone whose skin is drier, I originally thought their Forever Skin Glow was going to the best option for me. But alas, as…

    awrensays

    April 6, 2025
    beauty
    Dior, dry skin, luxury, Makeup
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