Category: Marketing
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When lack of promotions is the promotion
While so many brands are promoting their Cyber Monday deals, I can assure that there is one out there that definitely won’t. Framework, which I’ll describe as a DIY computer brand, doesn’t do promotions. Writing about this on their blog they had this to say: “You may have noticed by this point that we haven’t…
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Psst… try to stay calm this Black Friday
You’re doing it right now. You’re scouring the internet for deals. You’re hoping the thing you’ve had your eye on will reduce in price. Black Friday is almost here, and you want to be ready. Of course, I am well aware about the need, and sometimes just a desire, to save money. That is what…
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It’s never just a t-shirt
It was a brief conversation. “I’m thinking about creating a brand. But I want it to be something more. People aren’t just buying t-shirts; they’re buying a lifestyle.” It is a t-shirt that covers your body, perhaps keeps you marginally warm, but it also is a way to signal who you are to the world.…
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Spices and values
The spice jar had been put away haphazardly when cleaning. With a different side of the container facing out, I noticed a stamp on the side, “STAND WITH UKRAINE.” Taken aback, I looked back at the front label. It was cumin seeds from a brand called Pride of India. And I wondered what process they…
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“All brands have a story.”
I’m taking a quick side bar here while I listen to Gap CEO Richard Dickson talk about his strategy to revitalize Gap and its brands. “All brands have a story.” That is what is sticking in my brain right now. What is your story? He pushed listeners to tap into your origin story. That is…
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Walmart sales are up. Here’s what we can learn from that.
Walmart profits are growing. A large portion of that gain was attributed to increasing their customers in the $100k+ income level. You can read more about this, especially if you are an investor, but I want to use it as a learning moment. Increasing your sales is not always about more products and promotions. Let…
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Don’t tune out now
So, the U.S. had an election. There has been quite a bit of talk about taxes and tariffs and how they will influence businesses and the American people overall. This is just another reminder why it is important for business owners and brands to pay attention to politics. For example, the outgoing administration has a…
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Somehow I missed the Zendaya x On partnership
I saw an ad that had Zendaya and On Running together, and I had to click. When did that happen? Apparently, back in June. I am late to the party. There was an initial ad that released, “Dream Together.” For me it evoked the old Nike ads that I remembered with the dark stylized background…
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Singles’ Day or marketing gold
The brief, uncited, history of Single’s Day can be summarized as this- treat yourself. A relatively recent day started in China, it is a day for singles to celebrate themselves. Whereas couples have Valentine’s Day, and pretty much every other holiday, November 11 is specifically for those who are not in relationships to celebrate themselves.…
A Wren Says 