Category: Marketing
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Faster isn’t always better
Too big a bet on mobile orders. A belief that drive-thrus would save the company. The new Starbucks CEO made this observation as he worked through the reason behemoth coffee chain was struggling. In pursuit of efficiency, they lost sight of customer experience. Faster does not always equal better if it causes you to fall…
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There’s this rumor about Snooki
“Well, you know Louis Vuitton sent her a Gucci bag so she wouldn’t be seen filmed with theirs.” The rumor has been circulating for years about Snooki, the beloved meatball of Jersey Shore. Snooki, nee Nicole Polizzi, has since debunked this rumor, but it continues to run the circuit. The idea is that a luxury…
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Here lies dear Duo
With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…
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Show not tell
Have you ever meant one those people who talks a big game, someone who tells you all about their skill sets and accomplishments, and keeps telling you about them? In all your observations, you came to own conclusions of who he was, regardless of what he said. As a quick PSA, when it comes to…
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No to the customer
There’s account that I have gotten a lot of amusement out of lately. The creator’s name is Kaeli. She recounts funny stories from her career in retail. In her last video, she said the thing she had promised she would say on her last shift: No. No to the customer who entered the store and…
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A more well-rounded loyalty program: Selfridges Unlocked
With most loyalty programs, customers are rewarded for how much they spend. Selfridges will do that, just like everyone else, but they will go one more. With they Unlocked program, loyal customers will be awarded keys not just for how much they buy but how often they visit British department store. Shoppers will scan their…
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True Classic knows their consumer
The CEO of True Classic described their model consumer: A man who wants his clothes to look good, without breaking the bank, and is a little overweight. That last bit hit me hard. It seemed a bit rough, like a rude assessment of their loyal customers. However, now I’m really hearing it. They aren’t being…
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Eggs, man
If you are based in the U.S., you probably already know about the huge spike in egg prices. From $1.98 per dozen all the way up to a whopping $8, the price increase has made the once economical breakfast a luxury good. As hard hit as the breakfast table is, there is an impact on…
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Gone is the Starbucks open door policy
Years ago, Starbucks had a PR problem. A group of Black cyclists had come into one of the cafes, were profiled. The brand then committed to an open door policies, saying that their stores (specifically the bathrooms) were for everyone. No one was to be kicked out. Years later now, in 2025, the brand did…
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Is this the solution last minute shoppers have been waiting for?
I was on the Valentino webpage, as us nonwealthy do from time to time. I noticed they were promoting an option for a virtual gifting experience: 4Gift. As they put it, it gives you the option to give your recipient an instant digital unboxing, meaning you don’t need to worry about shipping delays. They get…
A Wren Says 