Category: Marketing
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This shoe isn’t for everybody
A quick paraphrase of the YouTube short I just watched would be “Ugh, Nike’s new ‘Dirty Air Force Ones’ are ridiculously expensive. Really? $150 for a pair of dirty shoes and a toothbrush to clean them? You could just use acetone to get all of that off, or buy a fresh pair. It makes no…
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Be specific
Let’s say you want to create line of toys for dogs. You do your research and discover that there are x number of dog owners in your area who love to play with their dogs. You think this a great opportunity. You create a line soft toys, shaped like tv characters. You put the item…
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Nestle saw an opportunity
When I saw the box of Vital Pursuit Chicken Mozzarella Pizza, I thought I’d buy it. It seemed like an option created for the health and fitness conscious consumer. I figured I’d try it and look into it. Turns out I was right, but Nestle had a much more specific target market in mind: GLP-1…
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About a pizza box
Perusing the frozen foods aisle at the grocery store, I was intrigued. In the sea rof ed boxes, this white box, with a sharp V stood out. “Vital Pursuit.” I opened the freezer door to learn more about this quick pizza option, that was clearly a better for me choice. Of course it was the…
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The cost of materials fallacy
It still baffles me that people continue to use the argument that items are overpriced based on what they have calculated the price of the materials to be. If a brand were to ever charge you for an item, purely based on the price of the materials, they would go out of business. For a…
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Starbucks should definitely consider these two things
Finally, you have completed the first part of your SWOT analysis. You looked in to the strengths and weaknesses internal to your organization. Now it’s time to look outside: your opportunities and threats. Opportunities and threats are those things that are happening that are external to your organization. Opportunities are those things that could help…
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Now on to Starbucks’s big weakness
Okay, now we are in the second grid of your SWOT analysis. You’ve taken the time to think about your strengths. Now you need to figure out your weaknesses. (The opportunities and threats will come next.) When it comes to the SWOT analysis, your weaknesses are those things that have come up as issues over…
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
A Wren Says 