Category: Marketing
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Starbucks should definitely consider these two things
Finally, you have completed the first part of your SWOT analysis. You looked in to the strengths and weaknesses internal to your organization. Now it’s time to look outside: your opportunities and threats. Opportunities and threats are those things that are happening that are external to your organization. Opportunities are those things that could help…
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Now on to Starbucks’s big weakness
Okay, now we are in the second grid of your SWOT analysis. You’ve taken the time to think about your strengths. Now you need to figure out your weaknesses. (The opportunities and threats will come next.) When it comes to the SWOT analysis, your weaknesses are those things that have come up as issues over…
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
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Back to basics with your SWOT
If you have taken an intro to marketing class (and many other topics), chances are that you were asked to complete a SWOT analysis at some point. Whether it was in a grid or a list, your instructions were to list out the Strengths, Weaknesses, Opportunities, and Threats of whatever the chosen entity was. Well,…
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Hyrox is racing to the top
Think of what fitness based competition you could sign up to participate in. I imagine what comes to mind is 5k, 10k, marathon, Spartan race. What is the commonality? It is largely cardio based. And how often do people, who are even into fitness, declare their hatred for running? With the growing fitness and wellness…
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The Musk problem
Tesla sales were down 71%. If like me you don’t fancy yourself a math genius, we can both just rest assured that equals a lot money lost. It had nothing to do with the product itself. Not even the cybertruck catching fire or concerns about self-driving systems led to such a drop. It all has…
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One store associate does not your brand make, but…
I’m continuing my series on the Van Cleef and Arpels drama as outlined in mangomoniica’s stories on TikTok. You can view them all on her page, but let’s think about the root of the storytime. Her discontent was rooted in the actions of one employee. That experience soured her taste for the brand overall. There…
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Okay, Dyson. You got me.
I saw the thumbnail for the short form. “Whoa Dyson has an eye brow product? That’s so…” My excitement died when I remembered today’s date. April 1, also known as April Fools Day. They got me. I fell for the fake product ad. But as someone with unruly brows, I was definitely intrigued. It may…
A Wren Says 