Category: Marketing
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Bookshop.org has the antidote to Amazon
In the midst of all of the emails from brands reminding me that “It’s Prime Day, so stock up,” one sent a different message. There is another way. Bookshop.org sent out a cheeky message, poising themselves as the antidote to Amazon dependency. With a mockup of a pill box, it sets itself as a solution…
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The YSL blush reveals a different issue
If you have been following beauty creator in social media over the past few weeks, you will likely have come across the YSL blush controversy. The short story is that YSL Beauty debuted blushes in their new Make Me Blush line under the inclusivity banner, when in fact the shades don’t work for all skin…
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Thinking about my customer role at Sephoria
This weekend I had the chance to take part in Sephoria, essentially a massive beauty convention put on by Sephora. I will get to my experience in the coming days. For now, let me geek out. A while back I wrote about the 4 customer roles: Seeker, User, Payer, and Buyer. Essentially, customers can occupy…
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FTC probe on airline loyalty programs is making me think about the concept differently
“Points systems like frequent flyer miles and credit card rewards have become such a meaningful part of our economy that many Americans view their rewards points balances as part of their savings.” That is what U.S. Transportation Secretary Pete Buttigieg said when asked about the FTC probe on the four major airlines. The airline carriers-…
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Don’t force it
There are multiple reasons why you might want to start a loyalty program for your business. Often times the reason is to encourage shoppers up the consumption escalator. If you can get them to be more loyal to your brand, they will buy more products. On the other hand, the reason why many have started…
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This is not loyalty
I don’t often name names, but I had an interesting experience at Ulta. I tagged along on a shopping trip. At the register, the cashier made it seem as if it was necessary to have a loyalty account to shop. The person I was with didn’t have and didn’t want to create an account. As…
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It’s just marketing: A reminder for me about loyalty programs
I was supposed to be working on another post about my experience in Copenhagen, but I got distracted by math. I have been sitting here trying to figure out exactly how much I would need to spend on flights to reach the next loyalty status level with an airline. I am so close to reaching…
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I’m sorry, but your brand isn’t actually inclusive
Your brand is not inclusive like you think it is. I mean maybe you want to be, but you aren’t. It’s tricky I know. To be clear, I am separating corporate and product. I am sure you are doing amazing inclusive things in your HR practices. But can you really say that the products you…
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Where is the line?
It was likely a benign statement in the speaker’s mind. I was reading an interview about the nature of travel. The interviewed employee at a notable travel booking site was speaking about how clients book and interact with the software. The customer may say they want a beach vacation, but there are many types of…
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Two biggest things I learned about running events
I recently had the opportunity to manage some events at work. Here are the biggest takeaways: Delegate where it makes sense: Don’t be afraid to bring in others to help with the details. It’s okay to bring in a company to plan out and put up your décor or ask a colleague to support. You…
A Wren Says 