Category: Marketing
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Walmart sales are up. Here’s what we can learn from that.
Walmart profits are growing. A large portion of that gain was attributed to increasing their customers in the $100k+ income level. You can read more about this, especially if you are an investor, but I want to use it as a learning moment. Increasing your sales is not always about more products and promotions. Let…
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Don’t tune out now
So, the U.S. had an election. There has been quite a bit of talk about taxes and tariffs and how they will influence businesses and the American people overall. This is just another reminder why it is important for business owners and brands to pay attention to politics. For example, the outgoing administration has a…
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Somehow I missed the Zendaya x On partnership
I saw an ad that had Zendaya and On Running together, and I had to click. When did that happen? Apparently, back in June. I am late to the party. There was an initial ad that released, “Dream Together.” For me it evoked the old Nike ads that I remembered with the dark stylized background…
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Singles’ Day or marketing gold
The brief, uncited, history of Single’s Day can be summarized as this- treat yourself. A relatively recent day started in China, it is a day for singles to celebrate themselves. Whereas couples have Valentine’s Day, and pretty much every other holiday, November 11 is specifically for those who are not in relationships to celebrate themselves.…
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I don’t think I ever trusted a celebrity spokesperson more
“Wait, is that Jane Goodall? In a diamond ad?” I remembered her from all those videos in the past. Her living amongst and studying the gorillas. Seeing her promoting Brilliant Earth instantly made me go to the website. Well, obviously it is the most sustainable and greenest choice. Without really having to speak about it,…
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Artechouse used Love is Blind to its advantage
I went to Artechouse back in February. It was an immersive experience that allowed me to experience the creative power of AI. I went alone and was able to linger in each space and contemplate for an extended time. I look fondly on that time and plan to get over there to see more exhibits.…
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Gentle Monster and and artful shopping experience
If you are headed to New York, you have plenty of museums to fill your art desires. But maybe heading into a sunglasses store will fill that bucket for you as well. I bring to you Gentle Monster. Yes, I suggest you should visit a sunglasses store. Yes, you are a work of art and…
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Do you really want feedback?
Years ago, I had an argument. My sentiment was that it was harmful to ask for feedback if there was never an intention to use it. It was a waste of everyone’s time to do a performance collection of thoughts we’d never act on. If anything, such practices would create situations where we wouldn’t get…
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I wasn’t going to say anything
As I prepared to go to sleep in my hotel room, I thought, “Oh, I should turn off the TV.” Then I remembered it wasn’t my TV I was listening to. I had been following the cable news broadcast word for word from the TV in the room next to me. It was loud, and…
A Wren Says 